| Entrepreneurial marketing: Scale validation with small, independently-owned businesses AM Fiore, L Niehm, A Fiore, J Hurst, J Son, A Sadachar | 160 | 2013 |
| The effect of social connectedness on consumer adoption of social commerce in apparel shopping E Cho, J Son Fashion and Textiles 6 (1), 14, 2019 | 98 | 2019 |
| Consumer adoption of online collaborative customer co‐design J Son, A Sadachar, S Manchiraju, AM Fiore, LS Niehm Journal of Research in Interactive Marketing 6 (3), 180-197, 2012 | 61 | 2012 |
| Will they stay or will they go? Community features important in migration decisions of recent university graduates AM Fiore, LS Niehm, JL Hurst, J Son, A Sadachar, DW Russell, ... Economic Development Quarterly 29 (1), 23-37, 2015 | 38 | 2015 |
| Using social media to navigate changing rural markets: The case of small community retail and service businesses J Son, LS Niehm Journal of Small Business & Entrepreneurship 33 (6), 619-637, 2021 | 27 | 2021 |
| Comparison of novice and expert evaluations of apparel design illustrations using the consensual assessment technique C Freeman, J Son, LB McRoberts International Journal of Fashion Design, Technology and Education 8 (2), 122-130, 2015 | 24 | 2015 |
| Emotion or information: what makes consumers communicate about sustainable apparel products on social media? J Son, C Nam, S Diddi Sustainability 14 (5), 2849, 2022 | 20 | 2022 |
| Entrepreneurial marketing: Scale development and validation in the small firm context L Niehm, J Hurst, A Fiore, J Son, AM Fiore, A Sadachar | 16 | 2013 |
| Assessing the social media use and needs of small rural retailers: Implications for extension program support J Son, LS Niehm, DW Russell, J Lee The Journal of Extension 57 (2), 14, 2019 | 9 | 2019 |
| Consumers in an online brand community: uses and gratifications, social capital, and brand loyalty J Son, ML Damhorst International Textile and Apparel Association Annual Conference Proceedings …, 2016 | 8 | 2016 |
| Interactive learning through social media for large size classes in the clothing and textile curriculum J Son, J Sun, J Lee International Journal of Fashion Design, Technology and Education, 2018 | 7 | 2018 |
| Effects of SNS social capital on E-service quality and sustained referral intentions of E-fitness apparel: Comparative body image satisfaction analysis C Nam, J Son, JG Yu Sustainability 11 (24), 7154, 2019 | 6 | 2019 |
| Adoption of transaction-focused social commerce by fashion product merchants: A study of WeChat commerce in China J Sun, J Son, T Chi International Textile and Apparel Association Annual Conference Proceedings …, 2016 | 6 | 2016 |
| Materialistic (and unhappy?) adult now, economically deprived child then: How are felt formative economic deprivation, materialism, and well-being measures related S Manchiraju, J Son Journal of Business and Management Research 5, 125-127, 2014 | 6 | 2014 |
| Millennials' Online Apparel Purchase Decisions through Social Interactions J Son, J Sun, A Hughes Fashion, Industry and Education 15 (1), 44-58, 2017 | 5 | 2017 |
| Exploratory writing in student learning J Lee, J Son, Q Settle International Journal of Fashion Design, Technology and Education 9 (1), 9-15, 2016 | 4 | 2016 |
| Instagram captions matter. How regulatory fit relates to consumer interactions and brand evaluations on social media. NAR Joseph, J Son, V McCracken International Textile and Apparel Association Annual Conference Proceedings …, 2019 | 3 | 2019 |
| Exploring Japanese consumers’ cultural meanings and consumption of American fashion J Lee, J Son The International Review of Retail, Distribution and Consumer Research 27 (2 …, 2017 | 3 | 2017 |
| Millennials' Fashion Consumption: Who Are Fashion Opinion Leaders in Social Media? A DePhillips, J Son International Textile and Apparel Association Annual Conference Proceedings …, 2017 | 3 | 2017 |
| Where the rubber meets the road: small business operators’ innovative marketing strategies and their relationship to financial success LS Niehm, JL Hurst, AM Fiore, J Son, A Sadachar United States Association for Small Business and Entrepreneurship, 2014 | 2 | 2014 |
