| Investigating causes and consequences of purchase intention of luxury fashion S Salem, K Chaichi Management Science Letters 8 (12), 1259-1272, 2018 | 40 | 2018 |
| Brand love impact on the social media and stages of brand loyalty S Salem, AK Tarofder, K Chaichi, M Adiza Alhassan Polish Journal of Management Studies 20 (1), 382-393, 2019 | 28 | 2019 |
| Factors influencing consumer behavior towards online shopping in Saudi Arabia HA Jawa, K Chaichi International Journal of Multicultural and Multireligious Understanding 2 (4 …, 2015 | 23 | 2015 |
| The Adoption of Technology Acceptance Model (TAM) and Trust in Influencing Online Purchase Intention During the Covid-19 Pandemic: Empirical Evidence from Malaysia MK Leong, K Chaichi International Journal of Academic Research in Business and Social Sciences …, 2021 | 15 | 2021 |
| Impact of staff training on customer satisfaction in travel agencies in klang valley Malaysia K Chaichi European journal of social sciences 29 (2), 270-282, 2012 | 15 | 2012 |
| The impact of human resource deliberating TQM practice and employees job satisfaction in Iran A Chaichi, K Chaichi International Journal of Multicultural and Multireligious Understanding 2 (3 …, 2015 | 10 | 2015 |
| Robotic life of casino employees: exploring well-being dimensions in the gambling industry in Malaysia K Chaichi, A Trupp, M Ranjanthran, K Thirumaran Equality, Diversity and Inclusion: An International Journal 42 (4), 512 -529, 2023 | 4 | 2023 |
| The Retention of fresh graduated employees in Kuala Lumpur Hotels K Chaichi, FS Suha Opcion 35 (19), 2040-2065, 2019 | 4 | 2019 |
| Generating Competitiveness through Trending Marketing Strategies, Case of Gen Z Consumers in the Restaurant Industry JY Tan, LY Chan, SC Tan, EY Wong, K Chaichi International Journal of Multicultural and Multireligious Understanding 10 …, 2023 | 2 | 2023 |
| Routledge handbook on tourism and small island states in the Pacific ML Stephenson Routledge, 2023 | 2 | 2023 |
| Future Expectation for Hospitality and Tourism Business K Chaichi https://www.businesstoday.com.my/2022/03/19/future-expectation-for …, 2022 | 2 | 2022 |
| What Makes Consumers Loyal to a Particular Online Travel Website? Case of booking. com K Chaichi, L John, G Blackledge-Foughali International Journal of Multicultural and Multireligious Understanding 10 …, 2023 | 1 | 2023 |
| Proposing An Inclusive Model of Travellers ' Visit Intention and Time Perspective Revisit Intention K Chaichi, MK Leong, C Phongpanichanan, H Nezakati, H M Nur Journal of Positive Psychology and Wellbeing 5 (3), 253-263, 2021 | 1 | 2021 |
| Predictors of Food Waste Behaviour: The Case of Young Malaysian Consumers KM Teo, K Chaichi, MK Leong Journal of Marketing Management and Consumer Behavior 4 (5), 1-21, 2024 | | 2024 |
| Novel approach to consumer loyalty: A case study of hospitality service organisations among Generation X and Y MK Leong, K Chaichi International Journal of Economics and Business Research 27 (2), 269–293, 2024 | | 2024 |
| Investigating the Value Aspects Shaping Travellers' satisfaction and Visit Intention: The case of Scotland Tourism Destinations K Chaichi, C Gladwell, T Peschken-Holt Consumer Behaviour in Tourism Symposium (CBTS): Emerging topics 2023, 2023 | | 2023 |
| Upsurges of Consumer Brand Loyalty towards Online Travel Websites: Case of booking.com K Chaichi, L John, B Sebian, G Martiz Consumer Behaviour in Tourism Symposium 2023 Breda University of Applied …, 2023 | | 2023 |
| Employee Wellbeing in Casino Environment: Perspectives from Malaysia K Chaichi, A Trupp, M Ranjanthran, K Thirumaran 3rd Critical Tourism Studies - Asia Pacific Conference, Vietnam, 35, 2023 | | 2023 |
| A Sequential Mixed Method Study of Employee Job Satisfaction in Upscale Restaurants, Malaysia K Chaichi, ML Stephenson, SF Salem, MK Leong Journal of Quality Assurance in Hospitality & Tourism, 2023 | | 2023 |
| Tourism development in the Cook Islands, Deconstructing the impacts and identifying a sustainable framework K Chaichi, MK Leong Routledge Handbook on Tourism and Small Island States in the Pacific, 356-365, 2022 | | 2022 |
Leong Mei KeiSchool of Management & MarketingVerified email at taylors.edu.my
