| Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model PHM Pham, BS Gammoh International Journal of Internet Marketing and Advertising 9 (4), 321-337, 2015 | 183 | 2015 |
| Impact of social media activity outcomes on brand equity JS Lim, P Pham, JH Heinrichs Journal of Product & Brand Management 29 (7), 927-937, 2020 | 97 | 2020 |
| The dark side of sales technologies: How technostress affects sales professionals E Pullins, M Tarafdar, P Pham Journal of Organizational Effectiveness: People and Performance 7 (3), 297-320, 2020 | 39 | 2020 |
| Globalization orientation, business practices and performance outcomes: an empirical investigation of B2B manufacturing firms P Hong, S Jagani, P Pham, E Jung Journal of Business & Industrial Marketing 38 (10), 2259-2274, 2023 | 10 | 2023 |
| How many fish does your “net” catch? The implications of social media in sales strategy P Pham, C Johnson Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 6 | 2017 |
| Determinants and performance outcomes of artificial intelligence adoption: Evidence from US Hospitals P Pham, H Zhang, W Gao, X Zhu Journal of Business Research 172, 114402, 2024 | | 2024 |
| Current Trends and Environmental Changes Impacting Sales Practice E Pullins, TW Sharkey, P Pham, SA and Shultz Journal of Selling 20 (1), 19-29, 2020 | | 2020 |
| Impact of IoT Technology on Digital Servitization and Business Performance of Manufacturing Firms PHM Pham The University of Toledo, 2019 | | 2019 |
| Differentiating Factors and Impact of Firms’ Social Media Site Activities: A Benchmark Study JS Lim, P Pham, HJ Heinrichs 2014 Decision Sciences Institute conference, 2014 | | 2014 |
| Impact of Modular Design on NPD Practices and Firm Performance Jeen-Su Lim The University of Toledo JH Heinrichs, KS Lim, P Pham | | |
