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Cynthia B. Meyers
Cynthia B. Meyers
Professor Emerita, College of Mount Saint Vincent
Verified email at mountsaintvincent.edu - Homepage
Title
Cited by
Cited by
Year
Word from Our Sponsor
CB Meyers
Oxford University Press, USA, 2013
92*2013
A word from our sponsor: Admen, advertising, and the golden age of radio
CB Meyers
Fordham Univ Press, 2013
902013
Social media influencers: A lesson plan for teaching digital advertising media literacy
CB Meyers
Advertising & Society Quarterly 18 (2), 2017
312017
The problems with sponsorship in us broadcasting, 1930s–1950s: perspectives from the advertising industry
CB Meyers
Historical Journal of Film, Radio and Television 31 (3), 355-372, 2011
232011
From sponsorship to spots: Advertising and the development of electronic media
CB Meyers
Media industries: History, theory, and method, 69-80, 2009
182009
Frank and Anne Hummert’s soap opera empire:“Reason-Why” advertising strategies in early radio programming’
CB Meyers
Quarterly Review of Film and Video 16 (2), 113-132, 1997
111997
The March of Time Radio Docudrama: Time Magazine, BBDO, and Radio Sponsors, 1931–39
CB Meyers
American Journalism 35 (4), 420-443, 2018
102018
Advertising, the red scare, and the blacklist: BBDO, US Steel, and Theatre Guild on the Air, 1945–1952
CB Meyers
Cinema Journal 55 (4), 55-83, 2016
92016
From Radio Adman to Radio Reformer: Senator William Benton's Career in Broadcasting, 1930–1960
CB Meyers
Journal of Radio & Audio Media 16 (1), 17-29, 2009
92009
Branded entertainment reshapes media ecosystem
CB Meyers
Carsey-Wolf Center 27, 2014, 2014
82014
Inside a Broadcasting Blacklist: Kraft Television Theatre, 1951–1955
CB Meyers
Journal of American History 105 (3), 589-616, 2018
62018
Advertisers and American Broadcasting: From Institutional Sponsorship to the Creative Revolution
CB Meyers
Business History Review 95 (3), 447-481, 2021
32021
Commerce and Culture: Histories of Radio Sponsorship Yet to Be Written
CB Meyers
Journal of Radio & Audio Media 23 (2), 369-380, 2016
32016
Admen and the shaping of American commercial broadcasting, 1926-50
CB Meyers
32005
Admen and the shaping of American commercial broadcasting, 1926–1950
CB Meyers
The University of Texas at Austin, 2005
32005
Virtual Colloquium: Smithsonian Curators Reflect on Documenting the Representations of Race/Ethnicity/Diversity in Advertising
K Franz, PC Smith, FD Ruffins, CB Meyers, WM O'Barr
Advertising & Society Quarterly 21 (4), 2020
22020
Is Media Studies about to go viral?
T Brabazon, A Goldson, P Golding, M Williamson, J McDougall, ...
22019
The Sounds of Capitalism: advertising, music, and the conquest of culture
CB Meyers
Historical Journal of Film, Radio and Television 33 (4), 638-639, 2013
22013
Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’Campaign
CB Meyers
Media International Australia 86 (1), 27-37, 1998
21998
Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’ Campaign
CB Meyers
Media International Australia/Culture & Policy 86 (February), 27-37, 1998
21998
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