| Understanding the meaning of corporate identity: a conceptual and semiological approach B Olutayo Otubanjo, TC Melewar Corporate Communications: An International Journal 12 (4), 414-432, 2007 | 96 | 2007 |
| Leveraging rebranding of ‘unattractive’nation brands to stimulate post-disaster tourism OC Amujo, O Otubanjo Tourist Studies 12 (1), 87-105, 2012 | 64 | 2012 |
| Employer branding: Moulding desired perceptions in current and potential employees T Oladipo, J Iyamabo, O Otubanjo J. Mgmt. & Sustainability 3, 55, 2013 | 30 | 2013 |
| The informal corporate identity communication process O Otubanjo, OC Amujo, N Cornelius Corporate Reputation Review 13 (3), 157-171, 2010 | 26 | 2010 |
| Understanding corporate re-branding: an evolution theory perspective A Tevi, O Otubanjo Available at SSRN 2197664, 2012 | 25 | 2012 |
| Conceptualising the notion of corporate brand covenant O Otubanjo, T Abimbola, O Amujo Journal of Product & Brand Management 19 (6), 410-422, 2010 | 24 | 2010 |
| A three-component definition of strategic marketing J Iyamabo, O Otubanjo International Journal of Marketing Studies 5 (1), 16-33, 2012 | 22 | 2012 |
| Theorising the interconnectivity between corporate social responsibility (CSR) and corporate identity O Otubanjo J. Mgmt. & Sustainability 3, 74, 2013 | 19 | 2013 |
| Corporate and organizational identity: Two sides of the same coin GR Dowling, T Otubanjo AMS review 1 (3-4), 171-182, 2011 | 16 | 2011 |
| Corporate identity: identifying dominant elements in CI models J Iyamabo, S Owolawi, O Otubanjo, MT Balogun Journal of Management Research 5 (3), 28-43, 2013 | 13 | 2013 |
| A holistic corporate identity communications process O Otubanjo, OC Amujo The Marketing Review 12 (4), 402-416, 2012 | 12 | 2012 |
| 150 Years of Modern Public Relations Practices in Nigeria. O Otubanjo, O Amujo Global Media Journal: Pakistan Edition 6 (1), 2013 | 11 | 2013 |
| Impact of corporate social irresponsibility on the corporate image and reputation of multinational oil corporations in Nigeria OC Amujo, B Adeyinka Laninhun, O Otubanjo, V Olufunmilayo Ajala Corporate social irresponsibility: A challenging concept, 263-293, 2012 | 11 | 2012 |
| Practitioner conceptualisations of Corporate Identity 1950-2010: Review and analysis O Otubanjo The Marketing Review 11 (3), 263-279, 2011 | 11 | 2011 |
| A functional perspective to the meaning of corporate reputation CC Chen, O Otubanjo The Marketing Review 13 (4), 329-345, 2013 | 10 | 2013 |
| Embedding theory in corporate identity through the social construction lens O Otubanjo International Journal of Business and Management 7 (22), 62, 2012 | 9 | 2012 |
| Investigating service responsiveness in customer perception of the corporate logo A Coker, J Iyamabo, O Otubanjo International Journal of Business and Management 8 (11), 2013 | 8 | 2013 |
| The extended corporate identity mix O Otubanjo International Journal of Marketing Studies 5 (1), 59, 2013 | 8 | 2013 |
| Theorising the interconnectivity between corporate social responsibility (CSR) and corporate identity O Otubanjo, K Amaeshi, MO Olufemi Available at SSRN 1455267, 2008 | 8 | 2008 |
| The meaning of corporate reputation: a functional and semiological analysis O Otubanjo, CC Chen SSRN Working Paper Series, 2011 | 7 | 2011 |
