| Exploring the construct of organization as source: Consumers' understandings of organizational sponsorship of advocacy advertising E Haley Journal of advertising 25 (2), 19-35, 1996 | 470 | 1996 |
| Using qualitative research in advertising: Strategies, techniques, and applications MA Morrison, E Haley, KB Sheehan, RE Taylor Sage Publications, 2011 | 267 | 2011 |
| Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising S Kim, E Haley, GY Koo Journal of advertising 38 (3), 67-80, 2009 | 194 | 2009 |
| How French advertising professionals develop creative strategy RE Taylor, MG Hoy, E Haley Journal of Advertising 25 (1), 1-14, 1996 | 190 | 1996 |
| The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention YJ Lee, E Haley, K Yang International Journal of Advertising 32 (2), 233-253, 2013 | 61 | 2013 |
| Insights into university freshman weight issues and how they make decisions about eating CC Childers, E Haley, L Jahns Journal of Consumer Affairs 45 (2), 306-328, 2011 | 54 | 2011 |
| Account planners' views on how their work is and should be evaluated MA Morrison, E Haley Journal of advertising 32 (2), 7-16, 2003 | 53 | 2003 |
| Feature advertising: Policies and attitudes in print media GT Cameron, JE Haley Journal of Advertising 21 (3), 47-55, 1992 | 53 | 1992 |
| The influence of advertising context on perceptions of offense TP Christy, E Haley Journal of Marketing Communications 14 (4), 271-291, 2008 | 52 | 2008 |
| Product placement in social games: Consumer experiences in China H Chen, E Haley Journal of Advertising 43 (3), 286-295, 2014 | 51 | 2014 |
| A look inside the world of advertising-free publishing: A case study of Ms. magazine A Cunningham, E Haley Journal of Current Issues & Research in Advertising 22 (2), 17-30, 2000 | 44 | 2000 |
| The role of organizational perception, perceived consumer effectiveness and self-efficacy in recycling advocacy advertising effectiveness YJ Lee, E Haley, K Yang Environmental Communication 13 (2), 239-254, 2019 | 43 | 2019 |
| consumers' optimism bias and responses to risk disclosures in direct‐to‐consumer (DTC) Prescription drug advertising: the moderating role of subjective health literacy HY Ahn, JS Park, E Haley Journal of Consumer Affairs 48 (1), 175-194, 2014 | 42 | 2014 |
| The interplay between advertising disclosures and financial knowledge in mutual fund investment decisions T Lee, TW Yun, E Haley Journal of Consumer Affairs 46 (2), 260-287, 2012 | 38 | 2012 |
| The lived meanings of Chinese social network sites (SNSS) among urban white-collar professionals: A story of happy network H Chen, E Haley Journal of Interactive Advertising 11 (1), 11-26, 2010 | 38 | 2010 |
| How advertising creatives define excellent planning E Haley, R Taylor, M Morrison Journal of Current Issues & Research in Advertising 35 (2), 167-189, 2014 | 30 | 2014 |
| The role of account planning in US agencies M Morrison, E Haley Journal of Advertising Research 46 (1), 124-131, 2006 | 29 | 2006 |
| Tales of portfolio schools and universities: Working creatives' views on preparing students for entry-level jobs as advertising creatives R Blakeman, E Haley Journal of Advertising Education 9 (2), 5-13, 2005 | 27 | 2005 |
| Remembering the FCB grid: Thinking, feeling, and involvement in the age of social media E Haley, M Pittman Journal of Advertising 51 (3), 323-335, 2022 | 24 | 2022 |
| US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues T Lee, E Haley, TW Yun, W Chung Journal of Consumer Affairs 45 (3), 391-418, 2011 | 24 | 2011 |
Yoon Joo LeeAssociate Professor, Edward R. Murrow College of Communication, Washington State UniversityVerified email at wsu.edu
