| Does valence of product review matter? The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM) NC Bi, R Zhang, L Ha Journal of Research in Interactive Marketing 13 (1), 79-95, 2019 | 84 | 2019 |
| “I will buy what my ‘friend’recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions NC Bi, R Zhang Journal of Research in Interactive Marketing, 2022 | 59 | 2022 |
| The audience and business of YouTube and online videos M Abuljadail, NC Bi, A Fisher, CY Joa, K Kim, X Wen, FR Zhang Rowman & Littlefield, 2018 | 31 | 2018 |
| Do zoom meetings really help? A comparative analysis of synchronous and asynchronous online learning during Covid‐19 pandemic R Zhang, NC Bi, T Mercado Journal of computer assisted learning 39 (1), 210-217, 2023 | 25 | 2023 |
| Leadership style and success experience of Chinese women academic leaders in China, Taiwan and the United States L Ha, NC Bi, FR Zhang Asian women leadership, 11-27, 2019 | 14 | 2019 |
| The Government's Public Health Crisis Response Strategies and Online Opinion Leaders in China: A Case Study of the 2016 Illegal Expired Vaccine Scandal. N Chang Bi, F Ruonan Zhang, L Ha China Media Research 14 (2), 2018 | 14 | 2018 |
| How online usage of subscription‐based journalism and mass communication research journal articles predicts citations L Ha, W Jiang, C Bi, R Zhang, T Zhang, X Wen Learned Publishing 29 (3), 183-192, 2016 | 12 | 2016 |
| How emotions and issue controversy influence the diffusion of societal issues with imagined audience on Facebook NC Bi Behaviour & Information Technology 41 (6), 1245-1257, 2022 | 9 | 2022 |
| From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products R Zhang, N Chang Bi, P Kodzi, A Goodwin, K Wasilewski, E McCurdy Journal of Cultural Marketing Strategy 5 (1), 36-48, 2020 | 9 | 2020 |
| The US–China Trade War: Global News Framing and Public Opinion in the Digital Age L Ha, L Willnat MSU Press, 2022 | 7 | 2022 |
| Attitude change toward the Chinese during the US-China trade conflict: examining the roles of social media news sharing and perceived news feed performance NC Bi, Y Lu, L Ha, P Chen Online Information Review 45 (3), 599-613, 2021 | 7 | 2021 |
| Do K-Pop Consumption and Direct Contact with Koreans Affect American Audiences' Perception on South Korea and Its Products? R Zhang, NC Bi Asian Communication Research 16 (1), 72-104, 2019 | 6 | 2019 |
| Motivations and positive effects of taking, viewing, and posting different types of selfies on social media: A cross-national comparison FR Zhang, NC Bi, L Ha Selfies as a mode of social media and work space research, 51-73, 2018 | 6 | 2018 |
| Electronic Word-of-Mouth and Social Media N Chang Bi, R Zhang The Emerald Handbook of Computer-Mediated Communication and Social Media, 37-50, 2022 | 4 | 2022 |
| YouTube Product Review Videos as eWOM NC Bi The Audience and Business of YouTube and Online Videos 59, 2018 | 3 | 2018 |
| Chatting with peers: Bridging motivations of internal social media use, online interaction, and organizational identification NC Bi, R Zhang China Media Research 17 (1), 98-120, 2021 | 2 | 2021 |
| Selective electronic word-of-mouth: the roles of issue controversiality and issue involvement NC Bi, Y Lu The Journal of Social Media in Society 12 (1), 209-234, 2023 | 1 | 2023 |
| This brand is# cancelled: Exploring brand avoidance in the age of cancel culture and influencer marketing R Zhang, S Pruitt, NC Bi Journal of Digital & Social Media Marketing 11, 1-13, 2023 | 1 | 2023 |
| The Framing of Online Commenting: Commenting Effects on Audiences’ Perceptions of A Public Health Issue in the Context of Social Media C Bi Kent State University, 2015 | 1 | 2015 |
| Attitude as Situational Motivation of Communicative Actions: Navigating US-China Trade Dispute through Situational Theory of Problem Solving R Zhang, NC Bi, P Chen Asian Communication Research 17 (2), 69-97, 2020 | | 2020 |
