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María-Mercedes Rojas-de-Gracia
María-Mercedes Rojas-de-Gracia
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Title
Cited by
Cited by
Year
Exploring the opportunities of the emojis in brand communication: The case of the beer industry
AM Casado-Molina, MM Rojas-de Gracia, P Alarcón-Urbistondo, ...
International Journal of Business Communication 59 (3), 315-333, 2022
382022
Importance of family for individual tourist satisfaction
MM Rojas-de-Gracia, P Alarcón-Urbistondo
Annals of Tourism Research 85, 103031, 2020
262020
Toward a gender understanding of the influence of the couple on family vacation decisions
MM Rojas-de Gracia, P Alarcon-Urbistondo
Tourism Management Perspectives 20, 290-298, 2016
262016
Couple’s decision-making process and their satisfaction with the tourist destination
MM Rojas-de-Gracia, P Alarcón-Urbistondo
Journal of Travel Research 58 (5), 824-836, 2019
252019
Couple dynamics in family holidays decision-making process
MM Rojas-de-Gracia, P Alarcón-Urbistondo, EMG Robles
International Journal of Contemporary Hospitality Management 30 (1), 601-617, 2018
252018
Couple roles in subdecisions on family vacations
MM Rojas-de-Gracia, P Alarcón-Urbistondo
Cornell Hospitality Quarterly 59 (2), 160-173, 2018
222018
Reputational intelligence: innovating brand management through social media data
AM Casado-Molina, CMQ Ramos, MM Rojas-de-Gracia, ...
Industrial management & data systems 120 (1), 40-56, 2020
152020
Relationship between reputational aspects of companies and their share price in the online environment
MM Rojas-de-Gracia, AM Casado-Molina, P Alarcón-Urbistondo
Technology in Society 64, 101500, 2021
142021
Is asking only one member of a couple sufficient to determine who influences tourism decisions?
MM Rojas-de-Gracia, P Alarcón-Urbistondo, AM Casado-Molina
Journal of Destination Marketing & Management 12, 55-63, 2019
102019
Proposal for employing user-generated content as a data source for measuring tourism destination image
P Alarcón-Urbistondo, MM Rojas-de-Gracia, A Casado-Molina
Journal of Hospitality & Tourism Research 47 (4), 643-664, 2023
72023
Measuring engagement on twitter using a composite index: An application to social media influencers
MM Muñoz, MM Rojas-de-Gracia, C Navas-Sarasola
Journal of Informetrics 16 (4), 101323, 2022
72022
La empresa y el entorno
M Rojas de Gracia
Economía de La Empresa, 1-221, 2017
62017
The methodological context in higher education
MM Rojas-de-Gracia, P Alarcón-Urbistondo
Handbook of Research on Barriers for Teaching 21st-Century Competencies and …, 2021
42021
Results-oriented influencer marketing manual for the tourism industry
C de-Laguno-Alarcón, P Sierra-Herrezuelo, MM Rojas-de-Gracia
Business transformations in the era of digitalization, 249-275, 2019
42019
Digital Marketing Best Practices for Management in Tourist Destinations
C Callejón-Gómez, MM Rojas-de-Gracia
Emerging Challenges, Solutions, and Best Practices for Digital Enterprise …, 2021
32021
Evaluation of implementation of gamification, game-based learning, and active methodologies to the flipped classroom model
MM Rojas-de-Gracia, A Esteban, MJ Bentabol, MD Rodríguez-Ruiz, ...
Online Distance Learning Course Design and Multimedia in E-Learning, 142-164, 2022
22022
La imagen de los destinos turísticos desde un punto de vista holístico versus atributos a través de las Redes Sociales
P Alarcón-Urbistondo, MM Rojas-de-Gracia
International Journal of Information Systems and Tourism (IJIST) 2 (2), 7-21, 2017
22017
Usability Audit Model for Tourism Destination Websites
S Alba-Muñoz, MM Rojas-de-Gracia, P Sierra-Herrezuelo
Innovations in Digital Branding and Content Marketing, 160-188, 2021
12021
Motivaciones y actitudes del consumidor de falsificaciones de marcas de lujo
MP Alarcon-Urbistondo, MM Rojas-de-Gracia, M Sánchez-Lebrato
12018
Temas Economía de la Empresa
MM Rojas-de-Gracia
Economía de la Empresa, 2017
12017
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Articles 1–20