Exploring the opportunities of the emojis in brand communication: The case of the beer industry AM Casado-Molina, MM Rojas-de Gracia, P Alarcón-Urbistondo, ... International Journal of Business Communication 59 (3), 315-333, 2022 | 38 | 2022 |
Importance of family for individual tourist satisfaction MM Rojas-de-Gracia, P Alarcón-Urbistondo Annals of Tourism Research 85, 103031, 2020 | 26 | 2020 |
Toward a gender understanding of the influence of the couple on family vacation decisions MM Rojas-de Gracia, P Alarcon-Urbistondo Tourism Management Perspectives 20, 290-298, 2016 | 26 | 2016 |
Couple’s decision-making process and their satisfaction with the tourist destination MM Rojas-de-Gracia, P Alarcón-Urbistondo Journal of Travel Research 58 (5), 824-836, 2019 | 25 | 2019 |
Couple dynamics in family holidays decision-making process MM Rojas-de-Gracia, P Alarcón-Urbistondo, EMG Robles International Journal of Contemporary Hospitality Management 30 (1), 601-617, 2018 | 25 | 2018 |
Couple roles in subdecisions on family vacations MM Rojas-de-Gracia, P Alarcón-Urbistondo Cornell Hospitality Quarterly 59 (2), 160-173, 2018 | 22 | 2018 |
Reputational intelligence: innovating brand management through social media data AM Casado-Molina, CMQ Ramos, MM Rojas-de-Gracia, ... Industrial management & data systems 120 (1), 40-56, 2020 | 15 | 2020 |
Relationship between reputational aspects of companies and their share price in the online environment MM Rojas-de-Gracia, AM Casado-Molina, P Alarcón-Urbistondo Technology in Society 64, 101500, 2021 | 14 | 2021 |
Is asking only one member of a couple sufficient to determine who influences tourism decisions? MM Rojas-de-Gracia, P Alarcón-Urbistondo, AM Casado-Molina Journal of Destination Marketing & Management 12, 55-63, 2019 | 10 | 2019 |
Proposal for employing user-generated content as a data source for measuring tourism destination image P Alarcón-Urbistondo, MM Rojas-de-Gracia, A Casado-Molina Journal of Hospitality & Tourism Research 47 (4), 643-664, 2023 | 7 | 2023 |
Measuring engagement on twitter using a composite index: An application to social media influencers MM Muñoz, MM Rojas-de-Gracia, C Navas-Sarasola Journal of Informetrics 16 (4), 101323, 2022 | 7 | 2022 |
La empresa y el entorno M Rojas de Gracia Economía de La Empresa, 1-221, 2017 | 6 | 2017 |
The methodological context in higher education MM Rojas-de-Gracia, P Alarcón-Urbistondo Handbook of Research on Barriers for Teaching 21st-Century Competencies and …, 2021 | 4 | 2021 |
Results-oriented influencer marketing manual for the tourism industry C de-Laguno-Alarcón, P Sierra-Herrezuelo, MM Rojas-de-Gracia Business transformations in the era of digitalization, 249-275, 2019 | 4 | 2019 |
Digital Marketing Best Practices for Management in Tourist Destinations C Callejón-Gómez, MM Rojas-de-Gracia Emerging Challenges, Solutions, and Best Practices for Digital Enterprise …, 2021 | 3 | 2021 |
Evaluation of implementation of gamification, game-based learning, and active methodologies to the flipped classroom model MM Rojas-de-Gracia, A Esteban, MJ Bentabol, MD Rodríguez-Ruiz, ... Online Distance Learning Course Design and Multimedia in E-Learning, 142-164, 2022 | 2 | 2022 |
La imagen de los destinos turísticos desde un punto de vista holístico versus atributos a través de las Redes Sociales P Alarcón-Urbistondo, MM Rojas-de-Gracia International Journal of Information Systems and Tourism (IJIST) 2 (2), 7-21, 2017 | 2 | 2017 |
Usability Audit Model for Tourism Destination Websites S Alba-Muñoz, MM Rojas-de-Gracia, P Sierra-Herrezuelo Innovations in Digital Branding and Content Marketing, 160-188, 2021 | 1 | 2021 |
Motivaciones y actitudes del consumidor de falsificaciones de marcas de lujo MP Alarcon-Urbistondo, MM Rojas-de-Gracia, M Sánchez-Lebrato | 1 | 2018 |
Temas Economía de la Empresa MM Rojas-de-Gracia Economía de la Empresa, 2017 | 1 | 2017 |