| Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions S Madhavaram, V Badrinarayanan, RE McDonald Journal of advertising 34 (4), 69-80, 2005 | 437 | 2005 |
| Enhancing customer-needs–driven CRM strategies: Core selling teams, knowledge management competence, and relationship marketing competence DB Arnett, V Badrinarayanan Journal of Personal Selling & Sales Management 25 (4), 329-343, 2005 | 181 | 2005 |
| The influence of brand trust and brand identification on brand evangelism E P. Becerra, V Badrinarayanan Journal of Product & Brand Management 22 (5/6), 371-383, 2013 | 180 | 2013 |
| Effective virtual new product development teams: an integrated framework V Badrinarayanan, DB Arnett Journal of Business & Industrial Marketing 23 (4), 242-248, 2008 | 138 | 2008 |
| Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the US and South Korea V Badrinarayanan, EP Becerra, CH Kim, S Madhavaram Journal of the Academy of Marketing Science 40 (4), 539-557, 2012 | 127 | 2012 |
| The role of core selling teams in supplier–buyer relationships DB Arnett, BA Macy, JB Wilcox Journal of Personal Selling & Sales Management 25 (1), 27-42, 2005 | 93 | 2005 |
| Workplace spirituality and the selling organization: A conceptual framework and research propositions V Badrinarayanan, S Madhavaram Journal of Personal Selling & Sales Management 28 (4), 421-434, 2008 | 86 | 2008 |
| A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs) VA Badrinarayanan, JJ Sierra, KM Martin Journal of Business Research 68 (5), 1045-1052, 2015 | 57 | 2015 |
| Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers V Badrinarayanan, EP Becerra, S Madhavaram Journal of Retailing and Consumer Services 21 (6), 1013-1020, 2014 | 52 | 2014 |
| Brand advocacy and sales effort by retail salespeople: antecedents and influence of identification with manufacturers’ brands V Badrinarayanan, DA Laverie Journal of Personal Selling & Sales Management 31 (2), 123-140, 2011 | 51 | 2011 |
| Global virtual sales teams (GVSTS): A conceptual framework of the influence of intellectual and social capital on effectiveness V Badrinarayanan, S Madhavaram, E Granot Journal of Personal Selling & Sales Management 31 (3), 311-324, 2011 | 36 | 2011 |
| Determinants and outcomes of online brand tribalism: Exploring communities of massively multiplayer online role playing games (MMORPGs) VA Badrinarayanan, JJ Sierra, HA Taute Psychology & Marketing 31 (10), 853-870, 2014 | 35 | 2014 |
| Brand resonance in franchising relationships: A franchisee-based perspective V Badrinarayanan, T Suh, KM Kim Journal of business research 69 (10), 3943-3950, 2016 | 25 | 2016 |
| Influence of thinking tendencies on online transaction of hybrid retailers EP Becerra, V Badrinarayanan, CH Kim Journal of Business Research 66 (3), 336-344, 2013 | 22 | 2013 |
| Relationship marketing strategy: An operant resource perspective S Madhavaram, E Granot, V Badrinarayanan Journal of Business & Industrial Marketing 29 (4), 275-283, 2014 | 21 | 2014 |
| Determinants of a lasting purchase: The case of the tattoo patron JJ Sierra, RK Jillapalli, VA Badrinarayanan Journal of Retailing and Consumer Services 20 (4), 389-399, 2013 | 19 | 2013 |
| The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates V Badrinarayanan, DA Laverie Journal of Marketing Theory and Practice 21 (1), 57-70, 2013 | 17 | 2013 |
| Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework S Madhavaram, V Badrinarayanan, E Granot Journal of Business & Industrial Marketing 26 (7), 532-541, 2011 | 14 | 2011 |
| Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem JJ Sierra, VA Badrinarayanan, HA Taute Computers in Human Behavior 55, 626-632, 2016 | 13 | 2016 |
| Professional sales coaching: an integrative review and research agenda V Badrinarayanan, A Dixon, VL West, GM Zank European Journal of Marketing 49 (7/8), 1087-1113, 2015 | 13 | 2015 |
Sreedhar MadhavaramProfessor of Marketing, Texas Tech UniversityVerified email at ttu.edu
