| Effects of Brand Characteristics on Consumers' Willingness to Pay (WTP) a Price Premium: an Analysis in Audit and Accounting Services MMA Ghaleb ISTANBUL AYDIN UNIVERSITY INSTITUTE OF SOCIAL SCIENCES, 2019 | 12 | 2019 |
| Brand Characteristics’ Effects on Yemeni Companies’ Willingness to Pay (WTP) a Price Premium for Audit Services M Ghaleb, B Kaplan International E-Journal of Advances in Social Sciences 5 (14), 878-889, 2019 | 10 | 2019 |
| Branding and Yemeni Organizations’ Willingness to Pay a Price Premium for Audit Services M Ghaleb, B Kaplan Istanbul Management Journal, 127-143, 2020 | 8 | 2020 |
| The Mediating Role of Motivation Between Brand Citizenship Behavior and Employee Performance: A Study of Supervisors’ Perception M Ghaleb, G Ordun İşletme Araştırmaları Dergisi 13 (2), 1227-1241, 2021 | 3 | 2021 |
| The Impact of Performance Appraisal on Employee Trust in Leadership: The Mediating Role of Employee Satisfaction M Ghaleb, MM Yaşlıoğlu Leadership Perspectives on Effective Intergenerational Communication and …, 2023 | 1 | 2023 |
| The importance of branding for organizations: Decision mechanism on willingness to pay a price premium for branded audit services in emerging markets M Ghaleb, B Kaplan Auditing ecosystem and strategic accounting in the digital era: Global …, 2021 | 1 | 2021 |
| THE EFFECT OF CORPORATES'NORMATIVE MARKETING ETHICS ON THE CORPORATE IMAGE AND CORPORATE REPUTATION: A CONSUMER PERCEPTION STUDY M GHALEB, B KAPLAN BİLDİRİ KİTABI PROCEEDING BOOK, 74, 2020 | | 2020 |
| Structural Equation Modeling (SEM) for Social and Behavioral Sciences Studies: Steps Sequence and Explanation M GHALEB, M YASLİOGLU Journal of Organizational Behavior Review 6 (1), 69-108, 0 | | |
Burcin KAPLANIstanbul Aydin University-Department of International TradeVerified email at aydin.edu.tr
