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annie stephanie Banikema
annie stephanie Banikema
Université d'Evry
Verified email at iut.univ-evry.fr
Title
Cited by
Cited by
Year
La propension à résister du consommateur: contribution à l’étude d’une disposition à s’ opposer aux tentatives d’influence marchande
AS Banikema, D Roux
Recherche et Applications en Marketing (French Edition) 29 (2), 34-59, 2014
412014
Consumers’ propensity to resist: A contribution to the study of the disposition to oppose market influence attempts
AS Banikema, D Roux
Recherche et applications en marketing (English Edition) 29 (2), 32-56, 2014
222014
Vendre à court terme et construire une relation à long terme: les principes d’influence au secours de la vente orientée client
E Julienne, A Banikema
Décision Marketing, 89-104, 2017
102017
CAUSAL OR EFFECTUAL? AN EXPLORATORY STUDY ON WOMEN’ S ENTREPRENEURIAL BEHAVIOR AND DECISION-MAKING LOGIC
A Banikema, T Tite
Jurnal Manajemen dan Kewirausahaan 20 (2), 73-79, 2018
52018
Comprendre la propension à résister du consommateur à travers le concept de volition
AS Banikéma
15èmes Journées de Recherche en Marketing de Bourgogne, 2005
32005
La propension à résister des consommateurs: définition conceptuelle et exploration qualitative
AS BANIKÉMA
Actes des Journées de Recherche en Marketing de Bourgogne, 2008
22008
Consumer propensity to resist (CPR): measurement and validation
A Banikema, D Roux
HAL Post-Print, 2012
12012
Inappropriate employee behavior: the effects on consumer attitudes towards the brand [Comportements inappropriés des employés: les effets sur l’attitude des consommateurs vis-à …
E Julienne, A Banikema
HAL Post-Print, 2023
2023
Inappropriate employee behavior: the effects on consumer attitudes towards the brand
S de Villartay, E Julienne, A Banikema
HAL, 2023
2023
Inappropriate employee behavior: the effects on consumer attitudes towards the brand
E Julienne, A Banikema
4ème Journée de Recherche sur le Marketing des Ressources Humaines, 2023
2023
Cultivating inclusion and harvesting exclusion? A case study of an anarchist food cooperative
M Boudes, C Perrin, M Jossou, A Banikema, C Gossart
EGOS 2023: 39th EGOS Colloquium." Organizing for the good life: between …, 2023
2023
PROCEEDINGS THE 5th i-CoME 2022
EM Sutanto, L James, H Herjanto, J KHAN
PROCEEDINGS THE 5th i-CoME 2022, 2022
2022
The 4 th International Conference on Management and Entrepreneurship (i-CoME) THE EFFECT OF BRAND REPUTATION, BRAND RELATIONSHIP QUALITY AND SWITCHING COST TO BRAND LOYALTY
EM Sutanto, J KHAN, JK ALI, E Lau, AS BANIKEMA, JF DIAZ
PROCEEDINGS THE 4TH i-CoME 2021, 1-21, 2021
2021
When Free-games aren’t free: micro-transactions in mobile game
J Khan, A Banikema
HAL Post-Print, 2019
2019
PROCEEDING 3rd i-CoME 2019
EM Sutanto, H Herjanto, J Khan, JK ALI, E Lau, AS Banikema, J DIAZ
PROCEEDING 3rd i-CoME 2019, 2019
2019
Quelles techniques de vente pour prendre les commandes à court terme et fidéliser à long terme?
E Julienne, A Banikema
2018
Selling in the short term and building long-term relationship: how influence principles can help customer oriented sales
E Julienne, A Banikema
HAL, 2017
2017
Selling in the short term and building long-term relationship: how influence principles can help customer oriented sales [Vendre à court terme et construire une relation à long …
E Julienne, A Banikema
HAL Post-Print, 2017
2017
Selling in the short term and building relationships for the long term. How influence principles can help customer-oriented sales
É Julienne, A Banikema
Decisions Marketing 88 (4), 89-104, 2017
2017
Towards an Understanding of Motivations Underlying the Resistance of French Consumers
AS Banikema, D Bhatli
Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015
2015
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