| Value propositions: A service ecosystems perspective P Frow, JR McColl-Kennedy, T Hilton, A Davidson, A Payne, D Brozovic Marketing theory 14 (3), 327-351, 2014 | 472 | 2014 |
| Services marketing: text and cases S Baron, K Harris, T Hilton Bloomsbury Publishing, 2018 | 422 | 2018 |
| Adopting self-service technology to do more with less T Hilton, T Hughes, E Little, E Marandi Journal of Services Marketing 27 (1), 3-12, 2013 | 251 | 2013 |
| Service co-creation and value realisation T Hilton, T Hughes, D Chalcraft Journal of Marketing Management 28 (13-14), 1504-1519, 2012 | 190 | 2012 |
| Antecedents to value diminution: A dyadic perspective M Vafeas, T Hughes, T Hilton Marketing Theory 16 (4), 469-491, 2016 | 173 | 2016 |
| Co-production and self-service: The application of Service-Dominant Logic T Hilton, T Hughes Journal of Marketing Management 29 (7-8), 861-881, 2013 | 110 | 2013 |
| Bequest motives and barriers to giving: The case of direct mail donors A Sargeant, T Hilton, W Wymer Nonprofit Management and leadership 17 (1), 49-66, 2006 | 82 | 2006 |
| Resource integration for co-creation between marketing agencies and clients T Hughes, M Vafeas, T Hilton European Journal of Marketing 52 (5/6), 1329-1354, 2018 | 60 | 2018 |
| The final gift: targeting the potential charity legator A Sargeant, T Hilton International Journal of Nonprofit and Voluntary Sector Marketing 10 (1), 3-16, 2005 | 57 | 2005 |
| Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape? D Chalcraft, T Hilton, T Hughes Journal of Marketing for Higher Education 25 (1), 1-4, 2015 | 51 | 2015 |
| Marketing bequest club membership: An exploratory study of legacy pledgers A Sargeant, W Wymer, T Hilton Nonprofit and Voluntary Sector Quarterly 35 (3), 384-404, 2006 | 49 | 2006 |
| Co-production and co-creation using self service technology: The application of service-dominant logic T Hilton, T Hughes Otago Forum 2 (2008), 2008 | 47 | 2008 |
| Leveraging operant resources of consumers: improving consumer experiences or productivity? T Hilton The Marketing Review 8 (4), 359-366, 2008 | 36 | 2008 |
| Making the bequest: An empirical study of the attitudes of pledgers and supporters A Sargeant, T Hilton, WW Wymer International Journal of Educational Advancement 5 (3), 207-220, 2005 | 16 | 2005 |
| Does the marketing curriculum reflect the importance of services marketing for practitioners? T Hilton, T Hughes, R McDowell The Marketing Review 7 (2), 171-184, 2007 | 8 | 2007 |
| Building better business schools T Hilton, J Davies Global Focus 8 (1), 52-55, 2014 | 7 | 2014 |
| Co-creation: From value proposition to value realisation T Hilton, T Hughes, D Chalcraft Otago Forum 3, 49-56, 2011 | 7 | 2011 |
| Successful bequest fundraising: key lessons from research A Sargeant, M Warwick, T Hilton The proceedings of the AFP Annual Conference, 2004 | 6 | 2004 |
| Client defection in the design industry: a study of the causes, process and context of switching agencies M Vafeas, T Hilton The Design Journal 5 (1), 14-25, 2002 | 6 | 2002 |
| Services marketing T Hilton The Marketing Book, 468-493, 2016 | 4 | 2016 |
