| Factors influencing the retention of customers of Ghana Commercial Bank within the Agona Swedru Municipality R Boohene, GKQ Agyapong International Journal of Marketing Studies, 2013 | 60 | 2013 |
| Customer orientation, service quality and customer satisfaction interplay in the banking sector: An emerging market perspective E Gonu, PM Agyei, OK Richard, M Asare-Larbi Cogent Business & Management 10 (1), 2163797, 2023 | 23 | 2023 |
| Service innovation practices and customer loyalty in the telecommunication industry E Awuku, PM Agyei, E Gonu Plos one 18 (3), e0282588, 2023 | 9 | 2023 |
| Students’ perception about quality of distance education at the University of Cape Coast, Ghana E Gonu, GKQ Agyepong European Journal of Business and Management 8 (15), 9-20, 2016 | 7 | 2016 |
| Antecedents of customer retention of Ghana commercial bank within Agona Swedru Municipality E Gonu, R Boohene European Journal of Business and Management, 2016 | 4 | 2016 |
| Customer relationship management practices and organisational performance of commercial banks in Ghana: a mediation analysis JOGKQA Eric Gonu Journal of Financial Services Marketing, 1-18, 2023 | 2 | 2023 |
| Effects of Outsourcing on Banking Staff Productivity: A Case Study of Barclays Bank Ghana Limited, Cape Coast-Ghana EG Evans Frimpong – Manso, Paul Mensah Agyei Journal of Economics and Finance 9 (4), 54-60, 2018 | 2* | 2018 |
| Effect of supplier appraisal on firm performance in Ghana: views of employees of selected manufacturing firms MB Armoh, PM Agyei, A Bossman, E Gonu, M Asare-Larbi Scientific African 21, e01829, 2023 | 1 | 2023 |
| Marketing strategies and consumers’ purchasing behaviour in Ghana: A case of Nestle Ghana Limited MALMAR Eric Gonu African Journal of Business Management 16 (5), 104-116, 2022 | 1 | 2022 |
| Marketing strategies and consumers’ purchasing behaviour in Ghana: A case of Nestle Ghana Limited E Gonu, M Asare-Larbi, M Abdul-Rahman | 1 | 2022 |
| Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana E kofi Bediako, E Gonu, P Mensah Agyei, R Kofi Opoku Cogent Business & Management 11 (1), 2340460, 2024 | | 2024 |
| Customer Relationship Management Practices and Customer Retention at Ghana Commercial Bank (GCB) in Tamale: Mediating Role of Customer Satisfaction MKMAL Eric Gonu1* Journal of Marketing and Consumer Research 85 (1), 8-19, 2022 | | 2022 |
| Scientific African MB Armoh, PM Agyei, A Bossman, E Gonu, M Asare-Larbi | | |
| African Journal of Business Management M Hlalele, G Eric, AL Mary, AR Mutari | | |
