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Hyun-Woo Lee
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Factors influencing sponsorship effectiveness: A meta-analytic review and research synthesis
YK Kim, HW Lee, MJ Magnusen, M Kim
Journal of Sport Management 29 (4), 408-425, 2015
1642015
It is time to consider athletes’ well-being and performance satisfaction: The roles of authentic leadership and psychological capital
M Kim, Y Do Kim, HW Lee
Sport Management Review 23 (5), 964-977, 2020
1052020
A Multilevel Approach to Scale Development in Sport Tourist Nostalgia
H Cho, HW Lee, DW Moore, WC Norman, G Ramshaw
Journal of Travel Research 56 (8), 1094-1106, 2017
822017
Meta-Analytic Review of Sport Consumption: Factors Affecting Attendance to Sporting Events.
Y Kim, M Magnusen, M Kim, HW Lee
Sport Marketing Quarterly 28 (3), 117-134, 2019
802019
Creating sense of presence in a virtual reality experience: Impact on neurophysiological arousal and attitude towards a winter sport
JP Uhm, HW Lee, JW Han
Sport Management Review 23 (4), 588-600, 2020
782020
Nostalgia, motivation, and intention for international football stadium tourism
H Cho, EC Khoo, HW Lee
Asia Pacific Journal of Tourism Research 24 (9), 912-923, 2019
722019
The influence of stadium environment on attendance intentions in spectator sport
H Cho, HW Lee, DY Pyun
International Journal of Sports Marketing and Sponsorship 20 (2), 276-290, 2019
652019
How augmented reality (AR) experience affects purchase intention in sport E-commerce: Roles of perceived diagnosticity, psychological distance, and perceived risks
JP Uhm, S Kim, C Do, HW Lee
Journal of Retailing and Consumer Services 67, 103027, 2022
582022
Existence of Mixed Emotions during Consumption of a Sporting Event: A Real-Time Measure Approach
JW Kim, M Magnusen, HW Lee
Journal of Sport Management 31 (4), 360-373, 2017
542017
Experience of spectator flow and perceived stadium atmosphere: Moderating role of team identification
HW Lee, C Gipson, CR Barnhill
Sport Marketing Quarterly 26 (2), 87-98, 2017
472017
Rediscovering the Positive Psychology of Sport Participation: Happiness in a Ski Resort Context
HW Lee, S Shin, KS Bunds, M Kim, KM Cho
Applied Research in Quality of Life 9 (3), 575-590, 2014
322014
Social Virtual Reality (VR) Involvement Affects Depression When Social Connectedness and Self-Esteem Are Low: A Moderated Mediation on Well-Being
HW Lee, S Kim, JP Uhm
Frontiers in psychology 12, 753019, 2021
292021
Strength Coach-Athlete Compatibility: Roles of Coaching Behaviors and Athlete Gender
HW Lee, MJ Magnusen, S Cho
International Journal of Applied Sports Sciences 25 (1), 55-67, 2013
292013
How multiple identities shape behavioral intention: place and team identification on spectator attendance
HW Lee, H Cho, EM Newell, W Kwon
International Journal of Sports Marketing and Sponsorship 21 (4), 719-734, 2020
262020
Value co-creation in fitness centers: the role of customer citizenship behavior on perceived value, satisfaction, and repurchase intention
W Chiu, S Shin, HW Lee
Handbook of research on strategic alliances and value co-creation in the …, 2017
262017
Satellite fans: Does sport nostalgia influence purchase intention toward sponsors’ products?
H Cho, HW Lee, W Chiu
Journal of Retailing and Consumer Services 62, 102653, 2021
212021
Growth in sport media and the rise of new sport fandom
A Kim, TY Qian, HW Lee, B Mastromartino, JJ Zhang
Multidisciplinary perspectives on media fandom, 150-171, 2020
172020
How Avatar Identification Affects Enjoyment in the Metaverse: The Roles of Avatar Customization and Social Engagement
HW Lee, K Chang, JP Uhm, E Owiro
Cyberpsychology, Behavior, and Social Networking 26 (4), 255–262, 2023
162023
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
JP Uhm, HW Lee, JW Han, DK Kim
International Journal of Sports Marketing and Sponsorship 23 (1), 41-58, 2022
162022
For a better campus sporting experience: Scale development and validation of the collegiate sportscape scale
S Shin, W Chiu, HW Lee
Journal of Hospitality, Leisure, Sport & Tourism Education 22, 22-30, 2018
162018
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