| Moviegoers' experiences and interpretations of brands in films revisited DE DeLorme, LN Reid Journal of advertising 28 (2), 71-95, 1999 | 506 | 1999 |
| Perceived third‐person effects and consumer attitudes on prevetting and banning DTC advertising H Jisu, DE Delorme, LN Reid Journal of Consumer Affairs 40 (1), 90-116, 2006 | 396 | 2006 |
| Measuring trust in advertising H Soh, LN Reid, KW King Journal of advertising 38 (2), 83-104, 2009 | 360 | 2009 |
| Taking it off: Are models in magazine ads wearing less? LC Soley, LN Reid Journalism quarterly 65 (4), 960-966, 1988 | 236 | 1988 |
| Top-level agency creatives look at advertising creativity then and now LN Reid, KW King, DE DeLorme Journal of Advertising 27 (2), 1-16, 1998 | 208 | 1998 |
| Trends in advertising research: A longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010 K Kim, JL Hayes, JA Avant, LN Reid Journal of advertising 43 (3), 296-316, 2014 | 181 | 2014 |
| Agency practitioner theories of how advertising works G Nyilasy, LN Reid Journal of Advertising 38 (3), 81-96, 2009 | 176 | 2009 |
| Generalized and personalized attitudes toward advertising's social and economic effects LN Reid, LC Soley Journal of Advertising 11 (3), 3-7, 1982 | 165 | 1982 |
| Decorative models and the readership of magazine ads. LN Reid, LC Soley Journal of Advertising Research, 1983 | 159 | 1983 |
| Replication in advertising research: 1977, 1978, 1979 LN Reid, LC Soley, RD Winner Journal of Advertising 10 (1), 3-13, 1981 | 154 | 1981 |
| The third-person effect and its influence on behavioral outcomes in a product advertising context: The case of direct-to-consumer prescription drug advertising J Huh, DE Delorme, LN Reid Communication Research 31 (5), 568-599, 2004 | 151 | 2004 |
| Factors affecting trust in on-line prescription drug information and impact of trust on behavior following exposure to DTC advertising J Huh, DE DeLorme, LN Reid Journal of health communication 10 (8), 711-731, 2005 | 136 | 2005 |
| Fear arousing anti-drinking and driving PSAs: do physical injury threats influence young adults? KW King, LN Reid Current Issues and Research in Advertising 12 (1-2), 155-175, 1990 | 135 | 1990 |
| The effectiveness of advocacy advertising relative to news coverage CT Salmon, LN Reid, J Pokrywczynski, RW Willett Communication Research 12 (4), 546-567, 1985 | 122 | 1985 |
| Trust in different advertising media H Soh, LN Reid, KW King Journalism & Mass Communication Quarterly 84 (3), 455-476, 2007 | 116 | 2007 |
| Another look at the “decorative” female model: The recognition of visual and verbal ad components LN Reid, LC Soley Current issues and research in advertising 4 (1), 123-133, 1981 | 106 | 1981 |
| Toward an associative model of advertising creativity LN Reid, HJ Rotfeld Journal of Advertising 5 (4), 24-29, 1976 | 99 | 1976 |
| The academician–practitioner gap in advertising G Nyilasy, LN Reid International Journal of Advertising 26 (4), 425-445, 2007 | 98 | 2007 |
| Perceived effects of direct-to-consumer (DTC) prescription drug advertising on self and others: A third-person effect study of older consumers DE DeLorme, J Huh, LN Reid Journal of Advertising 35 (3), 47-65, 2006 | 94 | 2006 |
| TV advertising engagement as a state of immersion and presence J Kim, SJG Ahn, ES Kwon, LN Reid Journal of Business Research 76, 67-76, 2017 | 92 | 2017 |
