| An impact of consumer buying behavior in decision making process in purchase of electronic home appliances in Chennai (India): an empirical study S Vijayalakshmi, V Mahalakshmi Elixir Marketing Management 59 (1), 15267-15273, 2013 | 44 | 2013 |
| A study on Employees Perception on Quality of work life and Job satisfaction in manufacturing organization-An Empirical Study D Chitra, V Mahalakshmi Trade & Commerce 1 (2), 175-184, 2012 | 44 | 2012 |
| The role of implementing artificial intelligence and machine learning technologies in the financial services industry for creating competitive intelligence V Mahalakshmi, N Kulkarni, KVP Kumar, KS Kumar, DN Sree, S Durga Materials Today: Proceedings 56, 2252-2255, 2022 | 37 | 2022 |
| Customers' perception about value added services rendered by banks V Mahalakshmi, MG Saravanaraj, TS Umarani African Journal of Business Management 7 (29), 2845, 2013 | 11 | 2013 |
| Role stress and its impact on public and private sector managers in Chennai: An empirical study BV Christiana, V Mahalakshmi International Journal of Management & Business Studies 3 (1), 22-7, 2013 | 9 | 2013 |
| A study on customer profiling V Mahalakshmi, A Jhoncy, A Geetha Malaya Journal of Matematik, Vol. S, 4584-4586, 2020 | 8 | 2020 |
| Knowledge discovery from consumer behavior in electronic home appliances market in Chennai by using data mining techniques S Vijayalakshmi, V Mahalakshmi, S Magesh African Journal of Business Management 7 (34), 3332, 2013 | 7 | 2013 |
| Role of retailing and growth of hypermarkets in India N Venkateswatan, V Mahalakshmi Indian Journal of Marketing 39 (10), 3-11, 2009 | 7 | 2009 |
| A study on job satisfaction among the employees of city union bank in kumbakonam V Mahalakshmi, DN Arumugam International Journal of Advanced Scientific Research & Development 2 (2 …, 2015 | 6 | 2015 |
| Legal Issues in E-Commerce Transactions - An Indian Perspective KSB Dr.V.Mahalakshmi International Journal nf recent and innovation Trends in computing and …, 2016 | 5* | 2016 |
| Study on consumer buying behaviour towards selective electronic home appliances in hyderabad city S Vijayalakshmi, V Mahalakshmi, S Magesh International Journal of Logistics & Supply Chain Management Perspectives 2 …, 2013 | 5 | 2013 |
| Influence of employee perception towards human resource practices and organisational support on their citizenship behaviour in private sector banks-An Indian perspective M Christiana, V Mahalakshmi ZENITH International Journal of Multidisciplinary Research 2 (10), 13-25, 2012 | 5 | 2012 |
| Effect of visual merchandising techniques on the impulsive buying behavior of apparel customers in the Tiruchirapalli city R Murali, S Arunkumar, V Mahalakshmi AIP Conference Proceedings 2473 (1), 2022 | 3 | 2022 |
| Innovation comorbidity of compulsive buying and brand addiction among the younger generation D Chitra, V Mahalakshmi, B Lakshmi, YAD Isravel International Journal of Knowledge-Based Development 12 (3-4), 475-493, 2022 | 3 | 2022 |
| Forecasting Parameter Strategy Using Data Analytics in Supply Chain Management. KS Chandrasekaran, V Mahalakshmi, MR Anathapadmanabhan Ingénierie des Systèmes d Inf. 26 (5), 477-482, 2021 | 3 | 2021 |
| An Empirical Study on Lifestyle Segmentation on the Retail Store Attributes that are Important to Old People. Asia Pacific V Mahalakshmi, D Chitra Journal of Marketing & Management Review, 92-105, 2014 | 3 | 2014 |
| a Panimalar Engineering College, Chennai, India: A Study on Employees’ Perception on Quality of Work Life and Job Satisfaction in manufacturing organization–an Empirical study D Chitraa, V Mahalakshmi International Journal of Trade and Commerce-IIARTC 1 (2), 2012 | 3 | 2012 |
| ERP implementation: a compilation and analysis of critical success factors N Venkateswaran, V Mahalakshmi ACADEMICIA: An International Multidisciplinary Research Journal 2 (1), 103-109, 2012 | 2 | 2012 |
| The effect of store image on consumers' store brand purchase frequency and perceived quality of store brands around chennai city N Venkateswaran, V Mahalakshmi Indian Journal of Marketing, 2010 | 2 | 2010 |
| An empirical study on achieving competitive advantage through empowering employees D Chitra, V Mahalakshmi International Journal of Physical and Social Sciences 3 (10), 109-124, 2013 | 1 | 2013 |
