| Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales MÁ Lopez-Lomelí, J Llonch-Andreu, J Rialp-Criado Spanish Journal of Marketing-ESIC 23 (3), 775-798, 2019 | 31 | 2019 |
| Segmenting consumers based on their evaluation of local, global and glocal brands MÁ López-Lomelí, MC Alarcón-del-Amo, J Llonch-Andreu Journal of International Consumer Marketing 31 (5), 395-407, 2019 | 24 | 2019 |
| How local/global is your brand? A technique to assess brand categorisation J Llonch-Andreu, MÁ López-Lomelí, JE Gómez-Villanueva International Journal of Market Research 58 (6), 795-813, 2016 | 22 | 2016 |
| Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisers JH Meyer, EM González, MA Lopez-Lomelí Journal of Retailing and Consumer Services 64, 102750, 2022 | 12 | 2022 |
| In-store Merchandisers–An Overlooked Strategic Asset for National Brand Manufacturers to Build Retailer Relationships and to Gain Product Visibility JH Meyer, EMG Hernández, MAL Lomelí Advances in National Brand and Private Label Marketing: Seventh …, 2020 | 1 | 2020 |
| Global, local and glocal brands in emerging markets: sources of brand value and brand purchase likelihood MA López Lomelí Universitat Autònoma de Barcelona,, 2016 | 1 | 2016 |
| 7 Great Products for the MoP Consumption Practices JL Alcaraz, MA Lopez-Lomelí Innovating for the Middle of the Pyramid in Emerging Countries, 193, 2021 | | 2021 |
| In-store Merchandisers–An Overlooked Strategic Asset for National Brand Manufacturers to Build Retailer Relationships and to Gain Product Visibility MAL Lomelí Advances in National Brand and Private Label Marketing: Seventh …, 2020 | | 2020 |
| Proposal for a Strategic Corporate Social Responsibility Model as a Competitive Factor for the Tequila Manufacturing Industry J Sanchez-Gutierrez, EG Gonzalez-Uribe, MA López-Lomelí Competition Forum 17 (1), 136-144, 2019 | | 2019 |
| 7 MultiMexicans in the Food Industry JE Gómez, MA López-Lomelí Mexican Multinationals: Building Multinationals in Emerging Markets, 177, 2018 | | 2018 |
| 3 MultiMexicans in the Agriculture Industry MA López-Lomelí, JL Andreu Mexican Multinationals: Building Multinationals in Emerging Markets, 59, 2018 | | 2018 |
| 15 MultiMexicans in the Retail Industry MA Montoya, ME Vázquez, MA López-Lomelí Mexican Multinationals: Building Multinationals in Emerging Markets, 418, 2018 | | 2018 |
| Local Brand Purchase Likelihood: an Investigation of Antecedents to Increase Consumer Preference M Angel López-Lomelí, J Eduardo Gomez-Villanueva, J Llonch-Andreu ACR Latin American Advances, 2017 | | 2017 |
| Moderating effect of the type of brand on the belief-attitude-behaviour model J Llonch Andreu, MÁ López Lomelí, J Rialp Criado XXIX Congreso de Marketing AEMARK (2017), p 1540-1555, 2017 | | 2017 |
| Local brands in emerging markets: factors for success MAL Lomelí, JL Andreu, JEG Villanueva | | 2014 |
| Factors For Success For Domestic Clothing Brands in Emerging Markets MA López Lomelí, J Llonch Andreu, JE Gomez Villanueva ACR Latin American Advances, 2014 | | 2014 |
Jorge Eduardo Gómez VillanuevaProfesor de NegociosVerified email at tec.mx
