‪Kirsten Victory‬ - ‪Google Scholar‬

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Citations	29	29
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Co-authors

John DawesEhrenberg-Bass Institute, UniSA BusinessVerified email at marketingscience.info
Arry TanusondjajaUniversity of South AustraliaVerified email at unisa.edu.au
Magda Nenycz-ThielProfessor of Marketing, University of South AustraliaVerified email at unisa.edu.au
Armando Maria CorsiAssociate Professor of Wine Business - University of AdelaideVerified email at adelaide.edu.au

Kirsten Victory

Kirsten Victory

Ehrenberg-Bass Institute, University of South Australia

Verified email at unisa.edu.au - Homepage

marketing new products innovation new product success launch decisions


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
How common is new product failure and when does it vary? K Victory, M Nenycz-Thiel, J Dawes, A Tanusondjaja, AM Corsi Marketing Letters, 2021	23	2021
The market-based assets theory of brand competition B Sharp, J Dawes, K Victory Journal of Retailing and Consumer Services 76, 103566, 2024	3	2024
Understanding new product performance: a descriptive investigation across multiple categories & two countries K Victory Masters by Research (Marketing). University of South Australia, 2017	3	2017
How markets grow. The factors associated with category expansion. M Nenycz-Thiel, C Graham, J Dawes, B McColl, A Tanusondjaja, J Martin, ... Australian & New Zealand Marketing Academy (ANZMAC 2018), 2018		2018

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