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Andrea Luangrath
Andrea Luangrath
Associate Professor of Marketing, University of Iowa
Verified email at uiowa.edu - Homepage
Title
Cited by
Cited by
Year
In search of a surrogate for touch: The effect of haptic imagery on perceived ownership
J Peck, VA Barger, A Webb
Journal of Consumer Psychology 23 (2), 189-196, 2013
3582013
Textual paralanguage and its implications for marketing communications
AW Luangrath, J Peck, VA Barger
Journal of Consumer Psychology 27 (1), 98-107, 2017
2332017
Caring for the commons: Using psychological ownership to enhance stewardship behavior for public goods
J Peck, CP Kirk, AW Luangrath, SB Shu
Journal of Marketing 85 (2), 33-49, 2021
1522021
Observing product touch: The vicarious haptic effect in digital marketing and virtual reality
AW Luangrath, J Peck, W Hedgcock, Y Xu
Journal of Marketing Research 59 (2), 306-326, 2022
962022
Individual differences in interpersonal touch: On the development, validation, and use of the “comfort with interpersonal touch”(CIT) scale
A Webb, J Peck
Journal of Consumer Psychology 25 (1), 60-77, 2015
842015
Looking ahead: Future research in psychological ownership
J Peck, AW Luangrath
Psychological ownership and consumer behavior, 239-258, 2018
392018
Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator
AW Luangrath, J Peck, A Gustafsson
Journal of Consumer Research, 2020
362020
A review and future avenues for psychological ownership in consumer research
J Peck, AW Luangrath
Consumer psychology review 6 (1), 52-74, 2023
282023
Paralanguage classifier (PARA): An algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
AW Luangrath, Y Xu, T Wang
Journal of Marketing Research 60 (2), 388-408, 2023
202023
Wisdom from Words: Marketing Insights from Text
J Berger, G Packard, R Boghrati, M Hsu, A Humphreys, A Luangrath, ...
Marketing Letters 33 (2), 1-13, 2022
18*2022
Counterfactual thinking and facial expressions among Olympic medalists: A conceptual replication of Medvec, Madey, and Gilovich’s (1995) findings.
WM Hedgcock, AW Luangrath, R Webster
Journal of Experimental Psychology: General 150 (6), e13, 2021
32021
Where consumer behavior meets language: Applying linguistic methods to consumer research
A Kronrod, G Packard, SG Moore, J Berger, J Inman, R Meyer, LJ Shrum, ...
NA–Advances in consumer research 48, 1247, 2020
22020
Make your tweety bird tweet: Use of textual paralanguage in brand and spokescharacter online communications
A Luangrath, J Peck, V Barger
ACR North American Advances, 2017
22017
Textual Paralanguage and its Implications for Marketing Communications
A Webb Luangrath, J Peck, VA Barger
arXiv e-prints, arXiv: 1605.06799, 2016
12016
Individual Differences in Comfort with Interpersonal Touch and the Effects of Nonverbal Social Influence in Consumer Contexts
AW Luangrath
The University of Wisconsin-Madison, 2016
12016
That's Not What I Feel: the Effect of Haptic Imagery and Haptic Interference on Psychological Ownership and Valuation
J Peck, V Barger, A Webb
ACR North American Advances, 2011
12011
A review of touch research in consumer psychology
A Krishna, AW Luangrath, J Peck
Journal of Consumer Psychology, 2024
2024
Marketing insights from text analysis (June, 10.1007/s11002-022-09635-6, 2022)
J Berger, G Packard, R Boghrati, M Hsu, A Humphreys, A Luangrath, ...
MARKETING LETTERS 33 (3), 379-379, 2022
2022
On the Development of PARA: A Text Analytic Method to Detect Textual Paralanguage in Social Media Data
A Luangrath, Y Xu, T Wang
Association for Consumer Research (ACR), 2022
2022
Counterfactual Thinking and Facial Expressions Among Olympic Medalists
W Hedgcock, A Luangrath
OSF, 2020
2020
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