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Co-authors
Sridhar BalasubramanianProfessor of Marketing, University of North Carolina at Chapel HillVerified email at unc.edu- Barry BayusKenan-Flagler Business School, University of North Carolina at Chapel HillVerified email at unc.edu
- Bulent MengucProfessor of Marketing, University of Leeds, Leeds University Business SchoolVerified email at leeds.ac.uk
- Seigyoung AuhProfessor of Marketing, Arizona State UniversityVerified email at asu.edu
- Anand KrishnamoorthyAssociate Professor of Marketing, University of Central FloridaVerified email at ucf.edu
- Raghu T SArizona State UniversityVerified email at asu.edu
- Fernando S. MachadoProfessor of Marketing, Católica-Lisbon SBEVerified email at ucp.pt
- S. Cem BahadirAssociate Professor of Marketing at Florida International UniversityVerified email at fiu.edu
- William PutsisProfessor, Kenan-Flagler Business School, University of North Carolina at Chapel HillVerified email at unc.edu
- Gal ZaubermanYale UniversityVerified email at yale.edu
- L. Lin OngCalifornia State Polytechnic University, Pomona (Cal Poly Pomona)Verified email at cpp.edu
- Sridhar BalasubramanianProfessor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel HillVerified email at unc.edu
- richard ettensonProfessor of Global Marketing, Thunderbird School of Global MangementVerified email at asu.edu
- Zhan (Michael) ShiInformation Systems, Arizona State UniversityVerified email at asu.edu
- Shantanu BhattacharyaSingapore Management UniversityVerified email at smu.edu.sg
- Pei-yu ChenArizona State UniversityVerified email at asu.edu
- S. SajeeshAssociate Professor of Marketing, University of Nebraska-LincolnVerified email at unl.edu
