| Fighting Fiscal Awkwardness: How Relationship Strength Changes Consumers’ Approach to Resolving Peer Debt A Park, C Cryder, R Gershon Available at SSRN 4070934, 2022 | 1 | 2022 |
| The Advantage of Periodic Donations in Corporate Social Responsibility: Consumers View Consistency as a Diagnostic Cue of Donor Commitment A Park, Y Leng, F Gonzalez, J Watson, F Valsesia, C Cryder Available at SSRN 4552846, 2023 | | 2023 |
| The Struggle is Real: Motivating Goal Pursuit by Normalizing Difficulty M Sharif, R Gershon, A Park PsyArXiv, 2023 | | 2023 |
| Manage Your Money Wisely: How Consumers and Marketers Can Effectively Communicate Money Issues AB Park Washington University in St. Louis, 2023 | | 2023 |
| The Struggle is Real: Motivating Goal Pursuit by Normalizing Difficulty A Park, R Gershon, M Sharif Available at SSRN, 2022 | | 2022 |
| Motivating Consumers in Goal Pursuit A Park, R Gershon, M Sharif, YR Yoon, K Woolley, M Healey, R LeBoeuf ACR North American Advances, 2021 | | 2021 |
| Fighting Fiscal Awkwardness: the (Dis) Advantages of Digital Payment Methods on Peer-Debt Dynamics A Park, C Cryder, R Gershon ACR North American Advances, 2020 | | 2020 |
| Low Complexity Drives Similarity Judgments Within Bundles of Products E Evers, A Park, D Lakens ACR North American Advances, 2019 | | 2019 |
Rachel GershonHaas School of Business, UC BerkeleyVerified email at ucsd.edu
