| Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty Ó González-Benito, M Martos-Partal Journal of Retailing 88 (2), 236-249, 2012 | 213 | 2012 |
| Behavioural loyalty towards store brands JM Labeaga, N Lado, M Martos Journal of Retailing and consumer services 14 (5), 347-356, 2007 | 152 | 2007 |
| Store brand and store loyalty: The moderating role of store brand positioning M Martos-Partal, Ó González-Benito Marketing Letters 22, 297-313, 2011 | 130 | 2011 |
| Brands as substitutes for the need for touch in online shopping Ó González-Benito, M Martos-Partal, S San Martín Journal of Retailing and Consumer Services 27, 121-125, 2015 | 99 | 2015 |
| Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic market M Hidalgo-Baz, M Martos-Partal, Ó González-Benito Frontiers in psychology 8, 248, 2017 | 87 | 2017 |
| Studying motivations of store-loyal buyers across alternative measures of behavioural loyalty M Martos-Partal, Ó González-Benito European Management Journal 31 (4), 348-358, 2013 | 72 | 2013 |
| Assessments of the quality of organic versus conventional products, by category and cognitive style M Hidalgo-Baz, M Martos-Partal, Ó González-Benito Food Quality and Preference 62, 31-37, 2017 | 60 | 2017 |
| Which products are more responsive to in-store displays: utilitarian or hedonic? Á Garrido-Morgado, Ó González-Benito, M Martos-Partal, K Campo Journal of Retailing 97 (3), 477-491, 2021 | 51 | 2021 |
| ¿ Qué busca el comprador de marcas de distribuidor?. Caracterización del comprador de marca de distribuidor por beneficios buscados M Martos-Partal, O González-Benito Universia Business Review, 76-95, 2009 | 49 | 2009 |
| To what extent does need for touch affect online perceived quality? S San-Martín, Ó González-Benito, M Martos-Partal International Journal of Retail & Distribution Management 45 (9), 950-968, 2017 | 48 | 2017 |
| The power of a package: product claims drive purchase decisions NL Cousté, M Martos-Partal, E Martínez-Ros Journal of Advertising Research 52 (3), 364-375, 2012 | 44 | 2012 |
| Innovation and the market share of private labels M Martos-Partal Journal of Marketing Management 28 (5-6), 695-715, 2012 | 42 | 2012 |
| Motivational profiling of store brand shoppers: Differences across quality tiers M Martos-Partal, O González-Benito, M Fustinoni-Venturini Marketing Letters 26, 187-200, 2015 | 41 | 2015 |
| Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products Á Garrido-Morgado, Ó González-Benito, M Martos-Partal Frontiers in psychology 7, 336, 2016 | 37 | 2016 |
| Is product innovation as effective for private labels as it is for national brands? C Abril, M Martos-Partal Innovation 15 (3), 337-349, 2013 | 36 | 2013 |
| The effects of store brand loyalty on store loyalty: evidence from the Spanish market M Martos-Partal, O González-Benito The International Review of Retail, Distribution and Consumer Research 19 (3 …, 2009 | 34 | 2009 |
| Is advertising helpful for organic businesses? Differential effects of packaging claims M Hidalgo-Baz, M Martos-Partal, Ó González-Benito International Journal of Advertising 36 (4), 542-561, 2017 | 33 | 2017 |
| Impact of SMEs strategy on loyalty: the hairdresser case Á López-Jáuregui, M Martos-Partal, JM Labeaga Spanish Journal of Marketing-ESIC 23 (2), 273-293, 2019 | 25 | 2019 |
| Retailers’ Price Positioning and the Motivational Profiling of Store‐Brand Shoppers: The Case of Spain Ó González‐Benito, M Martos‐Partal, M Fustinoni‐Venturini Psychology & Marketing 31 (2), 115-125, 2014 | 24 | 2014 |
| Brand equity and store brand tiers: An analysis based on an experimental design Ó González-Benito, M Martos-Partal, M Fustinoni-Venturini International Journal of Market Research 57 (1), 73-94, 2015 | 22 | 2015 |
ÓSCAR GONZÁLEZ-BENITOUNIVERSIDAD DE SALAMANCAVerified email at usal.es
