| THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA) YD Kent, I Bernarto Indonesian Marketing Journal 1 (1), 26–37, 2021 | 3 | 2021 |
| PENGARUH SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION TERHADAP POST-PURCHASE INTENTION PADA APPLE DI INDONESIA [THE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE … R Reynaldi, D Wuisan Indonesian Marketing Journal 3 (1), 50-66, 2023 | 1 | 2023 |
| PENGARUH ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, DAN SUBJECTIVE NORM TERHADAP PURCHASE INTENTION JASA SUBSCRIPTION VIDEO ON DEMAND (SVoD) NETFLIX DENGAN VARIABEL … TS Kusumawati, A Satmoko Indonesian Marketing Journal 3 (1), 1-16, 2023 | 1 | 2023 |
| Antecedents of Patient Experiential Satisfaction and its Impact on Patient Loyalty (A Study of Obstetric Service in a Mother and Child Hospital in Indonesia) A Heriyanto, F Antonio Indonesian Marketing Journal 2 (1), 179-198, 2022 | 1 | 2022 |
| Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention E Octaffiana, F Rahmiati, G Genoveva Indonesian Marketing Journal 2 (1), 145-160, 2022 | 1 | 2022 |
| Pengaruh Kualitas Pelayanan terhadap Loyalitas Pasien dengan Kepuasan Pasien sebagai Mediasi di WellClinic Gading Serpong [The Effect of Service Quality on Patient Loyalty … S Oentara, I Bernarto Indonesian Marketing Journal 2 (1), 131-144, 2022 | 1 | 2022 |
| ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA GSF Ofa, D Wuisan Indonesian Marketing Journal 1 (2), 123–130, 2021 | 1 | 2021 |
| THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG) T Anggraini, I Bernarto Indonesian Marketing Journal 1 (2), 112–122, 2021 | 1 | 2021 |
| MARKETING MIX STRATEGY FORMULATION AND CREATING VALUE CO-CREATION IN SCHOOL EDUCATION R Pramono, A Abdurahman, Juliana Indonesian Marketing Journal 1 (1), 51–65, 2021 | 1 | 2021 |
| PENGARUH MODERASI DARI COUNTRY OF ORIGIN DAN PRODUCT TYPE TERHADAP HUBUNGAN ANTARA BRAND EQUITY TERHADAP REPURCHASE INTENTION DAN WORD OF MOUTH DALAM BRAND APPLE IPHONE K Kamal, D Wuisan Indonesian Marketing Journal 1 (1), 11–25, 2021 | 1 | 2021 |
| THE RELATIONSHIP BETWEEN CONSUMER ETHNOCENTRISM AND PRODUCT NEEDS ON PURCHASE INTENTION IN PERSPECTIVE OF INDONESIAN CONSUMERS FOR CHINESE PRODUCTS ON TOKOPEDIA C Boennawan, D Wuisan Indonesian Marketing Journal 1 (1), 1–10, 2021 | 1 | 2021 |
| OPERATIONALIZATION OF MARKETING CAPABILITIES IN THE CONTEXT OF ANALYTICS TECHNOLOGY ADOPTION DP Silaban, SL Lapian, AL Tumbel, FG Worang, IWJ Ogi Indonesian Marketing Journal 3 (1), 34-49, 2023 | | 2023 |
| THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALITY LG Ambarita, PR Sekarningsih, YHS Lestari Indonesian Marketing Journal 3 (1), 21-33, 2023 | | 2023 |
| THE EFFECT OF PRODUCT AND SERVICE QUALITY ON CUSTOMER LOYALTY FORE COFFEE JABODETABEK A Salsabila, AS Andira, DD Ramadhanty, V Olivia Indonesian Marketing Journal 3 (1), 17-20, 2023 | | 2023 |
| THE INFLUENCE OF BRANDING CREDIBILITY ON WORD OF MOUTH THROUGH CUSTOMER SATISFACTION AND CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT INDOMARET SURABAYA SUPERMARKET A Gayatri, E Gultom, I Fransisca, TF Tiwow Indonesian Marketing Journal 2 (2), 148-156, 2023 | | 2023 |
| THE EFFECT OF RETAIL SERVICE, HEDONIC VALUE, AND OUTLET ATMOSPHERE ON THE IMPULSE PURCHASES OF IKEA ALAM SUTERA CUSTOMERS AA Shifa, KH Yusuf, M Ridaryanto, NE Brenaita Indonesian Marketing Journal 2 (2), 136-147, 2023 | | 2023 |
| THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SHAPING CUSTOMER LOYALTY AT MCDONALD'S FAST FOOD OUTLETS IN THE JABODETABEK AREA MA Farabi, MM Bujung, MRAD Putra, N Riftisah Indonesian Marketing Journal 2 (2), 120-135, 2023 | | 2023 |
| THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AND REPURCHASE INTEREST (STUDY AT STARBUCKS) AAH Tanjung, E Else, MS Satria, S Elvari Indonesian Marketing Journal 2 (2), 100-119, 2023 | | 2023 |
| THE EFFECT OF CORPORATE IMAGE AND PRICE FAIRNESS ON GOJEK USER LOYALTY AND SATISFACTION DAM Salsabila, F Immanuela, KH Sianturi, YF Pamungkas Indonesian Marketing Journal 2 (2), 87-99, 2023 | | 2023 |
| Pengaruh Kualitas Layanan dan Pemanfaatan Teknologi Terhadap Kepuasan dan Loyalitas Pengguna Indihome di Indonesia [The Effect of Service Quality and Technology Utilization on … I Gunawan, MLP Hutabarat Indonesian Marketing Journal 2 (1), 199-216, 2022 | | 2022 |
