| The impact of content and design elements on banner advertising click-through rates R Lohtia, N Donthu, EK Hershberger Journal of advertising Research 43 (4), 410-418, 2003 | 469 | 2003 |
| Benchmarking marketing productivity using data envelopment analysis N Donthu, EK Hershberger, T Osmonbekov Journal of Business Research 58 (11), 1474-1482, 2005 | 289 | 2005 |
| eELM: A replication and enhancement of the elaboration likelihood model for computer-mediated environments EK Hershberger Georgia State University, 2003 | 23 | 2003 |
| Benchmarking marketing performance EK Hershberger, T Osmonbekov, N Donthu AMA Summer Educator's Conference Proceedings 12 (1), 1-25, 2001 | 16 | 2001 |
| Rethinking assessment of marketing research skills and knowledge: a new approach MN Segal, EK Hershberger, T Osmonbekov Qualitative Market Research: An International Journal 12 (1), 70-82, 2009 | 13 | 2009 |
| Double jeopardy in internet web site selection N Donthu, EK Hershberger Quarterly Journal of Electronic Commerce 2, 199-204, 2001 | 11 | 2001 |
| Task orientation and ad recall: an exploratory study E Hershberger, AE Costea Proceedings of the 3rd international conference on management, marketing and …, 2009 | 7 | 2009 |
| PREPARING RESEARCH professionals. MN Segal, E Hershberger Marketing Research 18 (3), 2006 | 7 | 2006 |
| eELM: A replication and refinement of the elaboration likelihood model for computer mediated environments EK Hershberger doctoral thesis, J. Mack Robinson College of Business, Georgia State University, 2002 | 7 | 2002 |
| The moderating role of trust in the Internet on online ad and brand attitude formations EK Hershberger Innovative Marketing 8 (2), 2012 | 5 | 2012 |
| Banner Ad Effectiveness: Lessons from 8,725 Ads EK Hershberger, N Donthu, R Lohtia Georgia State University Marketing Department, J. Mack Robinson College of …, 2002 | 4 | 2002 |
| N. Donthu (2001): Benchmarking Marketing Performance EK Hershberger, T Osmonbekov Working Paper, January 21st 2001, Georgia State University, 0 | 3 | |
| Online behavior: An assessment of flow EK Hershberger, C Chelariu Retrieved October 24, 2001, 2000 | 2 | 2000 |
| The role of request precision and perceived efficacy in increasing charitable donations E Hershberger, M Hair Journal of Philanthropy and Marketing 27 (4), e1746, 2022 | 1 | 2022 |
| Ads for MR positions reveal desired skills E Hershberger, M Segal Marketing News 1, 2007 | 1 | 2007 |
| USING CONTENT ANALYSIS FOR ASSESSING SKILL, KNOWLEDGE, AND ABILITY DEMANDS WITHIN THE MARKETING RESEARCH INDUSTRY MN Segal, EK Hershberger, T Osmonbekov Advances in Marketing, 295, 2008 | | 2008 |
| THE INTERNET AND THE WORLD WIDE WEB 201 THE IMPACT OF CONTENT AND DESIGN ELEMENTS ON BANNER ADVERTISING CLICK-THROUGH RATES R Lohtia, N Donthu, EK Hershberger A Reader in Marketing Communications 43 (4), 201, 2005 | | 2005 |
| Computer Mediated Communication Tools: Strategic Choices and Effects on Governance Structure EK Hershberger | | 1999 |
| Computer Mediated Communication Tools EK Hershberger Computer, 1999 | | 1999 |
Naveen DonthuGeorgia State UniversityVerified email at gsu.edu
Naveen DonthuGeorgia State UniversityVerified email at gsu.edu
Talai OsmonbekovNAUVerified email at nau.edu