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Tong Guo
Tong Guo
Associate Professor of Marketing, Duke University's Fuqua School of Business
Verified email at duke.edu - Homepage
Title
Cited by
Cited by
Year
The effect of information disclosure on industry payments to physicians
T Guo, S Sriram, P Manchanda
Journal of Marketing Research 58 (1), 115-140, 2021
812021
“Let the sunshine in”: The impact of industry payment disclosure on physician prescription behavior
T Guo, S Sriram, P Manchanda
Marketing Science 39 (3), 516-539, 2020
642020
Are people overoptimistic about the effects of heavy drinking?
FA Sloan, LM Eldred, T Guo, Y Xu
Journal of risk and uncertainty 47, 93-127, 2013
312013
Soul and machine (learning)
D Proserpio, JR Hauser, X Liu, T Amano, A Burnap, T Guo, D Lee, ...
Marketing Letters 31, 393-404, 2020
252020
Reaching for gold: Frequent-flyer status incentives and moral hazard
AY Orhun, T Guo, A Hagemann
Marketing Science 41 (3), 548-574, 2022
192022
Debunking misinformation about consumer products: Effects on beliefs and purchase behavior
J Fong, T Guo, A Rao
Journal of Marketing Research, 00222437221147088, 2023
16*2023
The impact of medical marijuana legalization on opioid prescriptions
H Cheon, T Guo, P Manchanda, S Sriram
Available at SSRN 3917975, 2021
42021
Social Media Publicity and New Product Entry Via Local Entrepreneurs
B Xu, T Guo, D Yi Xu
Available at SSRN 4635910, 2023
2023
Essays on Information Disclosure, Healthcare Marketing & Consumption
T Guo
2018
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Articles 1–9