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Laura F. Bright, Ph.D.
Laura F. Bright, Ph.D.
Associate Director & Associate Professor, UT Austin
Verified email at brightwoman.com - Homepage
Title
Cited by
Cited by
Year
Exploring consumer motivations for creating user-generated content
T Daugherty, MS Eastin, L Bright
Journal of interactive advertising 8 (2), 16-25, 2008
14072008
Too much Facebook? An exploratory examination of social media fatigue
LF Bright, SB Kleiser, SL Grau
Computers in Human Behavior 44, 148-155, 2015
6282015
Facebook versus television: advertising value perceptions among females
K Logan, LF Bright, H Gangadharbatla
Journal of Research in Interactive Marketing 6 (3), 164-179, 2012
4162012
Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands
LF Bright, K Logan
Internet Research 28 (5), 1213-1227, 2018
1632018
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
JA Lee, S Sudarshan, KL Sussman, LF Bright, MS Eastin
International Journal of Advertising 41 (1), 78-100, 2022
1582022
Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments
LF Bright, T Daugherty
Journal of Marketing Communications 18 (1), 19-37, 2012
1232012
Exploring social media addiction among student Millennials
S Grau, S Kleiser, L Bright
Qualitative Market Research: An International Journal 22 (2), 200-216, 2019
1112019
The Tweet Is in Your Court: Measuring Attitude Towards Athlete Endorsements in Social Media.
N Cunningham, LF Bright
International Journal of Integrated Marketing Communications 4 (2), 2012
812012
“Unfriend me, please!”: Social media fatigue and the theory of rational choice
K Logan, LF Bright, SL Grau
Journal of Marketing Theory and Practice 26 (4), 357-367, 2018
792018
Social Media and news gathering: tapping into the millennial mindset
H Gangadharbatla, LF Bright, K Logan
Tarleton State University, 2014
732014
Fear of missing out and consumer happiness on Instagram: A serial mediation of social media influencer-related activities
JA Lee, LF Bright, MS Eastin
Cyberpsychology, Behavior, and Social Networking 24 (11), 762-766, 2021
402021
“Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers
LF Bright, HS Lim, K Logan
Psychology & Marketing 38 (10), 1712-1722, 2021
402021
Advertising in a quantified world: a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies
NH Brinson, MS Eastin, LF Bright
Journal of Current Issues & Research in Advertising 40 (1), 54-72, 2019
272019
Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis
JTL Anderson, LM Bouchacourt, KL Sussman, LF Bright, GB Wilcox
Digital Health 8, 20552076221090041, 2022
242022
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
D Turnbull, LF Bright
International Journal of Electronic Business 6 (2), 149-171, 2008
242008
Consumer control and customization in online environments: an investigation into the psychology of consumer choice and its impact on media enjoyment, attitude and behavioral …
LF Bright
The University of Texas at Austin, 2008
222008
The power of a tweet: An exploratory study measuring the female perception of celebrity endorsements on Twitter
N Cunningham, L Bright
2012 AMA Educators’ Proceedings, 416-423, 2012
172012
Social media fatigue and privacy: An exploration of antecedents to consumers’ concerns regarding the security of their personal information on social media platforms
LF Bright, K Logan, HS Lim
Journal of Interactive Advertising 22 (2), 125-140, 2022
152022
Pop-up special section introduction: Advertising and COVID-19—Examining the impacts of the pandemic on agencies, consumers, and brands
LF Bright, HJ Schau
Journal of Advertising 50 (3), 217-220, 2021
132021
Telepresence and persuasion
T Daugherty, H Gangadharbatla, L Bright
Presence and popular media: Understanding media users’ everyday experiences …, 2010
122010
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