| The role of brand personality in charitable giving: An assessment and validation BT Venable, GM Rose, VD Bush, FW Gilbert Journal of the academy of marketing science 33 (3), 295-312, 2005 | 572 | 2005 |
| Customer relationship management: Integrating marketing strategy and information technology WG Zikmund, R McLeod, FW Gilbert Wiley, 2003 | 521 | 2003 |
| Ethics and social responsibility in marketing: an examination of the ethical evaluation of advertising strategies SLS Nwachukwu, SJ Vitell Jr, FW Gilbert, JH Barnes Journal of Business Research 39 (2), 107-118, 1997 | 154 | 1997 |
| Managing culturally diverse buyer-seller relationships: The role of intercultural disposition and adaptive selling in developing intercultural communication competence VD Bush, GM Rose, F Gilbert, TN Ingram Journal of the Academy of Marketing Science 29 (4), 391-404, 2001 | 152 | 2001 |
| Psychographic constructs and demographic segments FW Gilbert, WE Warren Psychology & Marketing 12 (3), 223-237, 1995 | 151 | 1995 |
| Adaptation and customer expectations of health care options FW Gilbert, JR Lumpkin, RP Dant Marketing Health Services 12 (3), 46, 1992 | 138 | 1992 |
| An investigation of relationalism across a range of marketing relationships and alliances JA Young, FW Gilbert, FS McIntyre Journal of Business Research 35 (2), 139-151, 1996 | 114 | 1996 |
| Consumer ethics: The role of acculturation in US immigrant populations Z Swaidan, SJ Vitell, GM Rose, FW Gilbert Journal of Business Ethics 64, 1-16, 2006 | 108 | 2006 |
| The impact of ethical cues on customer satisfaction with service JL Thomas, SJ Vitell, FW Gilbert, GM Rose Journal of retailing 78 (3), 167-173, 2002 | 92 | 2002 |
| The web as a medium: an exploratory comparison of internet users versus newspaper readers VD Bush, FW Gilbert Journal of marketing theory and practice 10 (1), 1-10, 2002 | 90 | 2002 |
| Measuring the brand personality of non-profit organizations BT Venable, GM Rose, FW Gilbert ACR North American Advances, 2003 | 79 | 2003 |
| Consumer segments and perceptions of retail ethics FS McIntyre, JL Thomas Jr, FW Gilbert Journal of Marketing Theory and Practice 7 (2), 43-53, 1999 | 75 | 1999 |
| Buyer-seller relationships in just-in-time purchasing environments FW Gilbert, JA Young, CR O'Neal Journal of Business Research 29 (2), 111-120, 1994 | 75 | 1994 |
| A preliminary assessment of the effectiveness of creativity training in marketing FW Gilbert, PJ Prenshaw, TT Ivy Journal of Marketing Education 18 (3), 46-56, 1996 | 46 | 1996 |
| Number of factors obtained by chance: A simulation study JH Barnes, AK Paswan, FW Gilbert Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 29 | 2015 |
| Creativity through education: A process for enhancing students' self-perceptions FW Gilbert, PJ Prenshaw, TT Ivy Journal of Marketing Education 14 (1), 35-40, 1992 | 29 | 1992 |
| US-based franchise systems: A comparison of domestic versus international operations FS McIntyre, FW Gilbert, JA Young Journal of Marketing Channels 13 (4), 5-21, 2006 | 20 | 2006 |
| Customer de relationship management: administración de relaciones con los clientes WG Zikmund, R McLeod, FW Gilbert Compañía Editorial Continental, 2004 | 19* | 2004 |
| Understanding how patients form beliefs about pharmacists’ trustworthiness using a model of belief processing DS West, NE Wilkin, JP Bentley, F Gilbert, DD Garner Journal of the American Pharmaceutical Association (1996) 42 (4), 594-601, 2002 | 16 | 2002 |
| Impression management techniques in marketing channels: A theoretical perspective and research agenda JA Young, WL Gardner III, FW Gilbert Journal of Marketing Theory and Practice 2 (4), 29-38, 1994 | 15 | 1994 |
