| Multichannel integration along the customer journey: a systematic review and research agenda L Gao, I Melero, FJ Sese The Service Industries Journal 40 (15-16), 1087-1118, 2020 | 82 | 2020 |
| Customer equity drivers, customer experience quality, and customer profitability in banking services: The moderating role of social influence L Gao, I Melero-Polo, FJ Sese Journal of Service Research 23 (2), 174-193, 2020 | 82 | 2020 |
| What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness J Cambra-Fierro, LX Gao, I Melero-Polo, FJ Sese Electronic Commerce Research and Applications 35, 100855, 2019 | 49 | 2019 |
| How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention J Cambra-Fierro, LX Gao, I Melero-Polo, A Trifu Journal of Retailing and Consumer Services 61, 102578, 2021 | 37 | 2021 |
| The influence of communication in destination imagery during COVID-19 J Cambra-Fierro, M Fuentes-Blasco, LX Gao, I Melero-Polo, A Trifu Journal of Retailing and Consumer Services 64, 102817, 2022 | 31 | 2022 |
| The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value J Cambra-Fierro, LX Gao, I Melero-Polo Journal of Business Research 125, 103-119, 2021 | 24 | 2021 |
| Winning your customers’ minds and hearts: disentangling the effects of lock-in and affective customer experience on retention L Gao, E de Haan, I Melero-Polo, FJ Sese Journal of the Academy of Marketing Science 51 (2), 334-371, 2023 | 20 | 2023 |
| Theories, constructs, and methodologies to study COVID-19 in the service industries J Cambra-Fierro, L Gao, I Melero-Polo, L Patrício The Service Industries Journal 42 (7-8), 551-582, 2022 | 13 | 2022 |
| Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context L Gao, I Melero-Polo, MÁ Ruz-Mendoza, A Trifu Journal of Business & Industrial Marketing 37 (11), 2260-2277, 2022 | 9 | 2022 |
| How do macro-environmental factors impact customer experience? A refined typology, integrative framework, and implications J Cambra-Fierro, L Gao, ME López-Pérez, I Melero-Polo The Service Industries Journal, 1-35, 2022 | 6 | 2022 |
| Links between communication and tourist destination perception: a heterogeneity analysis during the early pandemic reopening stage in China J Cambra-Fierro, M Fuentes-Blasco, L Gao, ME López-Pérez, ... Asia Pacific Journal of Tourism Research 27 (9), 907-924, 2022 | 3 | 2022 |
| La experiencia del cliente como modelo de negocio en la era digital el caso del sector financiero LX Gao, FJ Sese, I Melero-Polo Rev. marketing public., 2019 | 2 | 2019 |
| Ask ChatGPT first! Transforming learning experiences in the age of artificial intelligence L Gao, ME López-Pérez, I Melero-Polo, A Trifu Studies in Higher Education, 1-25, 2024 | 1 | 2024 |
| From communication to customer engagement: insights from a tourist destination before and during COVID-19 J Cambra-Fierro, M Fuentes-Blasco, LX Gao, I Melero-Polo Handbook of Customer Engagement in Tourism Marketing, 291-311, 2023 | | 2023 |
| Impact of COVID-19 on tourism customer engagement: a cross-destination comparison J Cambra-Fierro, M Fuentes-Blasco, LX Gao, ME López-Pérez, ... Handbook of Customer Engagement in Tourism Marketing, 261-277, 2023 | | 2023 |
Iguácel MeleroUniversidad de ZaragozaVerified email at unizar.es
