| Conforming conservatives: How salient social identities can increase donations AM Kaikati, CJ Torelli, KP Winterich, MA Rodas Journal of Consumer Psychology 27 (4), 422-434, 2017 | 80 | 2017 |
| Tightness–looseness: Implications for consumer and branding research CJ Torelli, MA Rodas Journal of Consumer Psychology 27 (3), 398-404, 2017 | 38 | 2017 |
| The secrecy effect: Secret consumption increases women’s product evaluations and choice MA Rodas, DR John Journal of Consumer Research 46 (6), 1093-1109, 2020 | 34 | 2020 |
| Building brands for the emerging bicultural market: The appeal of paradox brands MA Rodas, DR John, CJ Torelli Journal of Consumer Research 48 (4), 633-650, 2021 | 21 | 2021 |
| Generosity without borders: The interactive effect of spatial distance and donation goals on charitable giving AJ Xu, MA Rodas, CJ Torelli Organizational Behavior and Human Decision Processes 161, 65-78, 2020 | 16 | 2020 |
| Globalization, branding and multicultural consumer behaviour CJ Torelli, M Rodas Routledge international handbook of consumer psychology, 59-76, 2016 | 13 | 2016 |
| Culture and consumer behavior CJ Torelli, MA Rodas, P Lahoud Cross Cultural Issues in Consumer Science and Consumer Psychology: Current …, 2017 | 12 | 2017 |
| Order matters: Rating service professionals first reduces tipping amount J Chen, AJ Xu, MA Rodas, X Liu Journal of Marketing 87 (1), 81-96, 2023 | 7 | 2023 |
| A path to more enduring happiness: Take a detour from specific emotional goals MA Rodas, R Ahluwalia, NJ Olson Journal of Consumer Psychology 28 (4), 673-681, 2018 | 7 | 2018 |
| The cultural meaning of brands CJ Torelli, MA Rodas, JL Stoner Foundations and Trends® in Marketing 10 (3), 153-214, 2017 | 7 | 2017 |
| The cost of freedom: Creative ideation boosts both feelings of autonomy and the fear of judgment S Kim, JA Goncalo, MA Rodas Journal of Experimental Social Psychology 105, 104432, 2023 | 4 | 2023 |
| Keep calm and smell the roses: The differential impact of low and high arousal emotions on consumption outcomes M Rodas, R Ahluwalia ACR North American Advances, 2017 | 2 | 2017 |
| Love is blind: The ironic effect of fans’ experience on taste perception JL Stoner, MA Rodas Marketing Letters 35 (1), 15-28, 2024 | 1 | 2024 |
| Brand Complexity’s Impact on Product Liking and Consumer’s Sense of Self MA Rodas, CJ Torelli ACR North American Advances, 2017 | 1 | 2017 |
| The Untouchables: the Sacredness of Brand Logos MA Rodas, CJ Torelli, SYY Cheng ACR North American Advances, 2016 | 1 | 2016 |
| The Self-Expanding Process of Falling in Love With a Brand MA Rodas, CJ Torelli ACR North American Advances, 2015 | 1 | 2015 |
| Salient Cultural Identities and Consumer Relationships With Culturally Symbolic Brands CJ Torelli, R Ahluwalia, MA Rodas ACR North American Advances, 2015 | 1 | 2015 |
| Global Marketing vs. Globally-Minded Marketing CJ Torelli, MA Rodas Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands, 13-17, 2024 | | 2024 |
| Dealing with a Negative Country Image CJ Torelli, MA Rodas Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands …, 2024 | | 2024 |
| Choosing Products and Brand Signatures to Build Cultural Equity CJ Torelli, MA Rodas Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands …, 2024 | | 2024 |
Carlos TorelliProfessor of Business Administration, University of Illinois at Urbana-ChampaignVerified email at illinois.edu
