| Green consumer behavior in an emerging economy: confusion, credibility, and compatibility L Carrete, R Castaño, R Felix, E Centeno, E González Journal of Consumer Marketing 29 (7), 470-481, 2012 | 315 | 2012 |
| The five phases of SME brand-building E Centeno, S Hart, K Dinnie Journal of Brand Management 20 (6), 445-457, 2013 | 154 | 2013 |
| Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy EM González, R Felix, L Carrete, E Centeno, R Castaño Journal of Marketing Theory and Practice 23 (3), 287-302, 2015 | 109 | 2015 |
| Success factors in a CRM strategy: technology is not all JJ Cambra-Fierro, E Centeno, A Olavarria, R Vazquez-Carrasco Journal of Strategic Marketing 25 (4), 316-333, 2017 | 81 | 2017 |
| The use of communication activities in the development of small to medium-sized enterprise brands E Centeno, S Hart Marketing Intelligence & Planning 30 (2), 250-265, 2012 | 62 | 2012 |
| A thematic exploration of human brands: literature review and agenda for future research ML Osorio, E Centeno, J Cambra-Fierro Journal of Product & Brand Management 29 (6), 695-714, 2020 | 57 | 2020 |
| Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico A Olavarría-Jaraba, JJ Cambra-Fierro, E Centeno, R Vázquez-Carrasco Journal of Retailing and Consumer Services 42, 78-87, 2018 | 53 | 2018 |
| Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective M Yani-de-Soriano, PHP Hanel, R Vazquez-Carrasco, J Cambra-Fierro, ... European Journal of Marketing 53 (4), 708-732, 2019 | 41 | 2019 |
| Factores de éxito de CRM: un estudio exploratorio en el sector bancario español*/Factors of CRM success: an exploratory study in the Spanish bank sector J Cambra-Fierro, E Centeno, A Olavarría, R Vázquez-Carrasco Universia Business Review, 144, 2014 | 38 | 2014 |
| A qualitative approach to the challenges for women in management: are they really starting in the 21st century? R Vázquez-Carrasco, ME López-Pérez, E Centeno Quality & Quantity 46 (5), 1337-1357, 2012 | 36 | 2012 |
| The interplay between SME owner-managers and the brand-as-a-person E Centeno, J Cambra-Fierro, R Vazquez-Carrasco, SJ Hart, K Dinnie Journal of Product & Brand Management 28 (4), 555-572, 2019 | 27 | 2019 |
| What is postgraduate marketing education for? Observations from the UK E Centeno, MJ Harker, EB Ibrahim, LW Wang European Business Review 20 (6), 547-566, 2008 | 20* | 2008 |
| In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions ML Osorio, E Centeno, J Cambra-Fierro, E del Castillo Journal of Product & Brand Management 31 (6), 841-853, 2022 | 19 | 2022 |
| Analyzing relationship quality and its contribution to consumer relationship proneness A Olavarría-Jaraba, JJ Cambra-Fierro, E Centeno, R Vázquez-Carrasco Service Business, 1-21, 2018 | 19 | 2018 |
| The Importance of Brand Values in Family Business R Bravo, J Cambra, E Centeno, I Melero Journal of Evolutionary Studies in Business 2 (2), 16-43, 2017 | 19 | 2017 |
| Branding the city of Sapporo: An innovation and network approach K Dinnie, H Tanaka, E Centeno Journal of Town & City Management Vol 1 (3), 254-264, 2010 | 17 | 2010 |
| Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally ML Osorio, E Centeno-Velázquez, ME López-Pérez, E del Castillo Journal of Retailing and Consumer Services 63, 102736, 2021 | 14 | 2021 |
| Examining structural flexibility factors in SMEs: A mixed methods study in Mexico A Angeles, E Centeno, CE Villanueva Electronic Journal of Business Research Methods 17 (1), pp28‑42-pp28‑42, 2019 | 11 | 2019 |
| Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products? L Carrete, P Arroyo, E Centeno Revista Brasileira de Gestão de Negócios 20 (3), 421-442, 2018 | 8 | 2018 |
| The challenges of internationalising national culture-based hand-crafted products J Cambra-Fierro, R Vazquez-Carrasco, E Centeno Marketing Intelligence & Planning 27 (7), 900-908, 2009 | 7 | 2009 |
Rosario Vázquez CarrascoUniversidad Pablo de OlavideDirección de correo verificada de upo.es
