| Hybrid car purchase intentions: a cross‐cultural analysis JD Oliver, SH Lee Journal of consumer marketing 27 (2), 96-103, 2010 | 401 | 2010 |
| Applying the environmental propensity framework: A segmented approach to hybrid electric vehicle marketing strategies JD Oliver, DE Rosen Journal of Marketing Theory and Practice 18 (4), 377-393, 2010 | 175 | 2010 |
| Creative leaders C Ashley, JD Oliver Journal of Advertising 39 (1), 115-130, 2010 | 64 | 2010 |
| Exploring emotional response to images used in agritourism destination marketing L Joyner, C Kline, J Oliver, D Kariko Journal of Destination Marketing & Management 9, 44-55, 2018 | 58 | 2018 |
| Creative leaders' views on managing advertising creativity JD Oliver, C Ashley Journal of Marketing Theory and Practice 20 (3), 335-348, 2012 | 43 | 2012 |
| The consumer’s perspective on evaluating products: service is the key J Oliver Journal of Services Marketing 29 (3), 200-210, 2015 | 33 | 2015 |
| Recycling on vacation: Does pro-environmental behavior change when consumers travel? J Oliver, S Benjamin, H Leonard Consumer Behaviour in Hospitality and Tourism, 114-128, 2021 | 31 | 2021 |
| Improving student group marketing presentations: A modified Pecha Kucha approach J Oliver, C Kowalczyk Marketing Education Review 23 (1), 55-58, 2013 | 30 | 2013 |
| Triggers and outcomes of customer-to-customer aisle rage JD Dorsey, C Ashley, JD Oliver Journal of Retailing and Consumer Services 32, 67-77, 2016 | 28 | 2016 |
| Promoting sustainability by marketing green products to non-adopters JD Oliver Gestion 2000 30 (3), 77-86, 2013 | 19 | 2013 |
| Attraction sustainability in North Carolina and its impact on decision-making H Rubright, C Kline, PP Viren, A Naar, J Oliver Tourism Management Perspectives 19, 1-10, 2016 | 17 | 2016 |
| Increasing the Adoption of Environmentally Friendly Products: Who are the Non-adopters, and what Will Get Them to Buy Green?. JD Oliver ProQuest, 2000 | 16 | 2000 |
| The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings KS Micken, SD Roberts, JD Oliver AMS Review 10, 98-115, 2020 | 10 | 2020 |
| Festival attendees’ perceptions of green hotel practices JD Oliver, A Naar, E Harris Journal of Tourism Insights 6 (1), 1, 2015 | 10 | 2015 |
| Trial-attitude formation in green product evaluations C Ashley, JD Oliver, JE Zemanek Atlantic Marketing Journal 5 (1), 3, 2016 | 8 | 2016 |
| Beyond economic benefits: exploring the effects of festivals and events on community capitals. C Kline, J Oliver Ideological, social and cultural aspects of events, 171-181, 2015 | 6 | 2015 |
| Using the voice-of-the-customer to determine the connection between service and relationship attributes, satisfaction, and retention C Ashley, JD Oliver, DE Rosen Marketing, Technology and Customer Commitment in the New Economy …, 2014 | 6 | 2014 |
| Social media applications for marketing educators T Tuten, C Ashley, J Oliver The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 3 | 2014 |
| Why Do I Forget to Recycle While on Vacation? JD Oliver, S Benjamin | 2 | 2016 |
| CREATIVE LEADERS: THIRTY YEARS OF BIG IDEAS C LASHLEY, JD Oliver JOURNAL OF ADVERTISING 39 (1), 115-130, 2010 | 2 | 2010 |
