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Yingkang Xie
Yingkang Xie
Kellogg School of Management, Northwestern University
Verified email at kellogg.northwestern.edu
Title
Cited by
Cited by
Year
High-energy ad content: A large-scale investigation of TV commercials
J Yang, Y Xie, L Krishnamurthi, P Papatla
Journal of Marketing Research 59 (4), 840-859, 2022
82022
Platform leakage: Incentive conflicts in two-sided markets
Y Xie, H Zhu
Working Paper, https://questromworld. bu. edu/platformstrategy/wp-content …, 2023
22023
Digitization for Innovative Platform Design and Advertising
Y Xie
Northwestern University, 2023
2023
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Articles 1–3