| Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆ C Mathwick, N Malhotra, E Rigdon Journal of retailing 77 (1), 39-56, 2001 | 2456 | 2001 |
| Editor's comments: an update and extension to SEM guidelines for administrative and social science research D Gefen, EE Rigdon, D Straub Mis Quarterly, iii-xiv, 2011 | 1086 | 2011 |
| Play, flow, and the online search experience C Mathwick, E Rigdon Journal of consumer research 31 (2), 324-332, 2004 | 716 | 2004 |
| The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison C Mathwick, NK Malhotra, E Rigdon Journal of retailing 78 (1), 51-60, 2002 | 676 | 2002 |
| CFI versus RMSEA: A comparison of two fit indexes for structural equation modeling EE Rigdon Structural Equation Modeling: A Multidisciplinary Journal 3 (4), 369-379, 1996 | 523 | 1996 |
| Structural equation modeling EE Rigdon Modern methods for business research, 251-294, 1998 | 430 | 1998 |
| Rethinking partial least squares path modeling: In praise of simple methods EE Rigdon Long Range Planning 45 (5-6), 341-358, 2012 | 283 | 2012 |
| A comparative review of interaction and nonlinear modeling EE Rigdon, RE Schumacker, W Wothke Interaction and nonlinear effects in structural equation modeling, 1-16, 1998 | 277 | 1998 |
| Structural modeling of heterogeneous data with partial least squares EE Rigdon, CM Ringle, M Sarstedt Review of marketing research, 255-296, 2010 | 212 | 2010 |
| The performance of the polychoric correlation coefficient and selected fitting functions in confirmatory factor analysis with ordinal data EE Rigdon, CE Ferguson Jr Journal of marketing research 28 (4), 491-497, 1991 | 202 | 1991 |
| A necessary and sufficient identification rule for structural models estimated in practice EE Rigdon Multivariate behavioral research 30 (3), 359-383, 1995 | 199 | 1995 |
| Customer orientation and salesperson performance ME Cross, TG Brashear, EE Rigdon, DN Bellenger European Journal of Marketing 41 (7/8), 821-835, 2007 | 183 | 2007 |
| Choosing PLS path modeling as analytical method in European management research: A realist perspective EE Rigdon European Management Journal 34 (6), 598-605, 2016 | 166 | 2016 |
| Beyond the dyad: electronic commerce and network perspectives in industrial marketing management AL Borders, WJ Johnston, EE Rigdon Industrial Marketing Management 30 (2), 199-205, 2001 | 117 | 2001 |
| Rethinking partial least squares path modeling: breaking chains and forging ahead EE Rigdon Long Range Planning 47 (3), 161-167, 2014 | 114 | 2014 |
| Proportional structural effects of formative indicators GR Franke, KJ Preacher, EE Rigdon Journal of Business Research 61 (12), 1229-1237, 2008 | 114 | 2008 |
| Predictive validity and formative measurement in structural equation modeling: Embracing practical relevance JM Becker, A Rai, E Rigdon | 104 | 2013 |
| Assessing heterogeneity in customer satisfaction studies: across industry similarities and within industry differences EE Rigdon, CM Ringle, M Sarstedt, SP Gudergan Measurement and Research Methods in International Marketing, 169-194, 2011 | 93 | 2011 |
| On comparing results from CB-SEM and PLS-SEM: five perspectives and five recommendations EE Rigdon, M Sarstedt, CM Ringle Marketing Zfp 39 (3), 4-16, 2017 | 81 | 2017 |
| Demonstrating the effects of unmodeled random measurement error EE Rigdon Structural Equation Modeling: A Multidisciplinary Journal 1 (4), 375-380, 1994 | 61 | 1994 |
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USAVerified email at scheller.gatech.edu
