| Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions P Rossi, A Borges, M Bakpayev Journal of retailing and consumer services 27, 74-79, 2015 | 109 | 2015 |
| Do consumers really trust cryptocurrencies? D Arli, P van Esch, M Bakpayev, A Laurence Marketing Intelligence & Planning 39 (1), 74-90, 2021 | 98 | 2021 |
| Programmatic creative: AI can think but it cannot feel M Bakpayev, TH Baek, P van Esch, S Yoon Australasian Marketing Journal 30 (1), 90-95, 2022 | 77 | 2022 |
| Couple-based HIV prevention for injecting drug users in Kazakhstan: a pilot intervention study L Gilbert, N El-Bassel, A Terlikbayeva, Y Rozental, M Chang, A Brisson, ... Journal of prevention & intervention in the community 38 (2), 162-176, 2010 | 58 | 2010 |
| Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving TH Baek, M Bakpayev, S Yoon, S Kim International Journal of Advertising 41 (5), 850-867, 2022 | 46 | 2022 |
| Effective use of naloxone among people who inject drugs in Kyrgyzstan and Tajikistan using pharmacy-and community-based distribution approaches M Kan, JA Gall, A Latypov, R Gray, M Bakpayev, D Alisheva, ... International Journal of Drug Policy, 2014 | 21 | 2014 |
| Grit: the good, the bad and the ugly D Arli, F Tjiptono, A Tkaczynski, M Bakpayev Asia Pacific Journal of Marketing and Logistics 33 (5), 1270-1285, 2021 | 17 | 2021 |
| Reminiscence therapy in the treatment of depression in the elderly: current perspectives A Khan, A Bleth, M Bakpayev, N Imtiaz Journal of Ageing and Longevity 2 (1), 34-48, 2022 | 14 | 2022 |
| A functional motivation framework for examining superstitious behavior R Vaidyanathan, P Aggarwal, M Bakpayev Journal of the Association for Consumer Research 3 (4), 454-465, 2018 | 11 | 2018 |
| Opportunities of and threats to consumer well-being in the age of Fourth Industrial Revolution (IR 4.0) technologies MF Boninsegni, A Roy, M Bakpayev, S Kumar, JP Peronard, T Reimer Digital Policy, Regulation and Governance 24 (1), 93-105, 2022 | 8 | 2022 |
| A Critical Overview of Social Marketing in Asia MY Bo Pang, Sameer Deshpande, Yara Almosa, Amna Arif, Denni Arli, Marat ... Social Marketing Quarterly, 2021 | 6 | 2021 |
| Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals Y Lee, M Bakpayev, S Yoon, K Kim Journal of Consumer Marketing 40 (6), 702-711, 2023 | 3 | 2023 |
| Old, But Gold! the Role of Aging Stereotypes on Consumers’ Purchase Intentions in Second-Hand Marketplaces F Pantoja, M Bakpayev, P Rossi, S Yoon ACR North American Advances, 2016 | 3 | 2016 |
| Exploring the role of innovation attributes on mobile payment adoption D Arli, M Bakpayev Journal of Consumer Marketing 40 (7), 826-841, 2023 | 2 | 2023 |
| Technology-enabled well-being in the era of IR4. 0: marketing and public policy implications A Roy, M Bakpayev, MF Boninsegni, S Kumar, JP Peronard, T Reimer Journal of Consumer Marketing 40 (4), 431-444, 2023 | 2 | 2023 |
| The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy AB Schneider, S Chugani, T Kaur, J Stornelli, M G. Luchs, M Bakpayev, ... Journal of Consumer Affairs 56 (3), 1127-1147, 2022 | 2 | 2022 |
| AI Service Agents, Figurative Language, and Conversational Cooperativeness M Bakpayev, A Kronrod ACR North American Advances, 2020 | 2 | 2020 |
| Meet the Robot: Nao's Chronicle G Bonnin, A Goudey, M Bakpayev ACR North American Advances, 2014 | 2 | 2014 |
| Kyrgyzstan’s pharmacy-based voucher approach: creating sustained access to naloxone for overdose death prevention among people who inject drugs (PWID). M Kan, L Koushenova, M Bakpayev, S Aufenkamp, J Gall Harm Reduction Journal. [Oral abstract session presented at the 2013 …, 2013 | 2* | 2013 |
| Friend or Foe, Master or Servant? M Bakpayev The Routledge Handbook of Digital Consumption, 2022 | 1 | 2022 |
Sukki YoonProfessor of Marketing, Bryant UniversityVerified email at bryant.edu
