| Generating Wealth at the Base of the Pyramid–a Study Using ABCD Analysis Technique K Raj, PS Aithal International Journal of Computational Research and Development (IJCRD) 3 (1 …, 2018 | 56 | 2018 |
| Digitization of India-Impact on the BOP Sector K Raj, PS Aithal International Journal of Management, Technology, and Social Sciences (IJMTS …, 2018 | 20 | 2018 |
| Assessing the Attractiveness & Feasibility of doing Business in the BoP Market–A Mixed Method Approach using ABCD Analysis Technique K Raj, PS Aithal International Journal of Case Studies in Business, IT, and Education (IJCSBE …, 2022 | 18 | 2022 |
| Literature review of impact of branding on base of the pyramid markets with special reference to India K Raj, PS Aithal International Journal of Applied Engineering and Management Letters (IJAEML …, 2018 | 14 | 2018 |
| A ‘Desi’Multinational–A Case Study of Hindustan Unilever Limited K Raj, PS Aithal International Journal of Case Studies in Business, IT and Education (IJCSBE …, 2018 | 13 | 2018 |
| The Post COVID-19 World: Efforts Needed to Build Back a More Resilient Society K Raj, PS Aithal International Journal of Case Studies in Business, IT, and Education (IJCSBE …, 2020 | 11 | 2020 |
| Indigenous Management Practices-A Case Study on Street Vendors K Raj International Journal of Case Studies in Business, IT and Education (IJCSBE …, 2017 | 11 | 2017 |
| The Cockroach Theory for Sustainable and Scalable Organizational and Individual Growth K Raj, PS Aithal International Journal of Advanced Trends in Engineering and Technology 3 (1 …, 2018 | 10 | 2018 |
| The Significance of Big Data for the Base of the Pyramid Segment K Raj, PS Aithal International Journal of Applied Engineering and Management Letters (IJAEML …, 2018 | 8 | 2018 |
| A New Concept of Circular Model of Management for Achieving Sustainable Success and Growth K Raj, PS Aithal International Journal of Management, Technology, and Social Sciences (IJMTS …, 2020 | 5 | 2020 |
| Cockroach Theory of Organizational Sustainability and Scalability: Detailed Study on Evidence Based on BOP Approach K Raj, PS Aithal IRA-International Journal of Management & Social Sciences 12 (1), 1-11, 2018 | 5 | 2018 |
| Sustainable Development in India 2.0 with Reference to the BOP Perspective K Raj, PS Aithal International Journal of Applied Engineering and Management Letters (IJAEML …, 2018 | 3 | 2018 |
| Applicability of the Cockroach Theory–A Case Study of the Healthcare Industry in India K Raj, PS Aithal International Journal of Case Studies in Business, IT and Education (IJCSBE …, 2018 | 2 | 2018 |
| Impact of Covid-19 on Bottom of the Pyramid Population–An Empirical Study K Raj, PS Aithal International Journal of Management, Technology, and Social Sciences (IJMTS …, 2020 | 1 | 2020 |
| National Academic Credit Bank–A Global Perspective K Raj, PS Aithal Proceedings of National Conference on Research in Higher Education, Learning …, 2019 | 1 | 2019 |
| Emerging Changes and Trends in IT Industry K Raj, PS Aithal Proceedings of National Conference on Advances in Information Technology …, 2018 | 1 | 2018 |
| BIG DATA EFFECT ON BASE OF THE PYRAMID SEGMENT K Raj, PS Aithal | 1* | |
| ABCD ANALYSIS OF GENERATING WEALTH FROM THE BOTTOM OF THE PYRAMID K Raj, PS Aithal | 1* | |
| Exploring Convergent Validity for Select Employability Skill Constructs V Shenoy, PS Aithal, K Raj Available at SSRN 4079676, 2021 | | 2021 |
| Global Challenges for Business in the 3rd Millennium K Raj, PS Aithal Proceedings of Sixteenth AIMS International Conference on Management, 114-116, 2019 | | 2019 |
P. S. AithalSrinivas University, Mangalore, IndiaVerified email at srinivasgroup.com
P. S. AithalSrinivas University, Mangalore, IndiaVerified email at srinivasgroup.com