| How organizational learning affects a firm's flexibility, competitive strategy, and performance ML Santos-Vijande, JÁ López-Sánchez, JA Trespalacios Journal of business research 65 (8), 1079-1089, 2012 | 661 | 2012 |
| Innovativeness and organizational innovation in total quality oriented firms: The moderating role of market turbulence ML Santos-Vijande, LI Álvarez-González Technovation 27 (9), 514-532, 2007 | 603 | 2007 |
| The effect of market orientation on buyer–seller relationship satisfaction MJ Sanzo, ML Santos, R Vázquez, LI Álvarez Industrial Marketing Management 32 (4), 327-345, 2003 | 530 | 2003 |
| Market orientation, innovation and competitive strategies in industrial firms R Vázquez, ML Santos, LI Alvarez Journal of strategic marketing 9 (1), 69-90, 2001 | 416 | 2001 |
| Organizational learning and market orientation: interface and effects on performance ML Santos-Vijande, MJ Sanzo-Perez, LI Alvarez-Gonzalez, ... Industrial marketing management 34 (3), 187-202, 2005 | 390 | 2005 |
| The brand management system and service firm competitiveness ML Santos-Vijande, AB del Río-Lanza, L Suárez-Álvarez, AM Díaz-Martín Journal of Business Research 66 (2), 148-157, 2013 | 276 | 2013 |
| TQM and firms performance: An EFQM excellence model research based survey ML Santos-Vijande, LI Alvarez-Gonzalez International Journal of Business Science & Applied Management (IJBSAM) 2 (2 …, 2007 | 247 | 2007 |
| Market orientation and social services in private non‐profit organisations R Vázquez, LI Álvarez, M Leticia Santos European Journal of Marketing 36 (9/10), 1022-1046, 2002 | 245 | 2002 |
| The market orientation concept in the private nonprofit organisation domain LIÁ González, MLS Vijande, RV Casielles International Journal of Nonprofit and Voluntary Sector Marketing 7 (1), 55-67, 2002 | 237 | 2002 |
| Reasons and constraints to implementing an ISO 22000 food safety management system: Evidence from Spain C Escanciano, ML Santos-Vijande Food Control 40, 50-57, 2014 | 215 | 2014 |
| Benefits of the ISO 9000: 1994 system: some considerations to reinforce competitive advantage L Santos, C Escanciano International Journal of Quality & Reliability Management 19 (3), 321-344, 2002 | 177 | 2002 |
| An assessment of innovativeness in KIBS: Implications on KIBS'co-creation culture, innovation capability, and performance ML Santos-Vijande, C González-Mieres, JÁ López-Sánchez Journal of Business & Industrial Marketing 28 (2), 86-102, 2013 | 174 | 2013 |
| Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance ML Santos-Vijande, JÁ López-Sánchez, J Rudd Journal of the Academy of Marketing Science 44, 350-375, 2016 | 153 | 2016 |
| Marketing capabilities development in small and medium enterprises: implications for performance. L Santos-Vijande, M Sanzo-Pérez, JT Gutiérrez, N Rodríguez Journal of CENTRUM Cathedra: The Business and Economics Research Journal 5 …, 2012 | 120 | 2012 |
| Organizational learning, innovation, and performance in KIBS ML Santos-Vijande, JÁ López-Sánchez, C González-Mieres Journal of Management & Organization 18 (6), 870-904, 2012 | 101 | 2012 |
| Comunicación comercial: conceptos y aplicaciones IAR Del Bosque, J de la Ballina Ballina, LS Vijande Cívitas, 1998 | 92 | 1998 |
| The role of market orientation in business dyadic relationships: Testing an integrator model MJ Sanzo, ML Santos, R Vázquez, LI Álvarez Journal of marketing Management 19 (1-2), 73-107, 2003 | 89 | 2003 |
| Co-creation with clients of hotel services: the moderating role of top management support ML Santos-Vijande, JÁ López-Sánchez, P Pascual-Fernandez Current Issues in Tourism 21 (3), 301-327, 2018 | 87 | 2018 |
| TQM's contribution to marketing implementation and firm's competitiveness ML Santos-Vijande, LI Alvarez-Gonzalez Total Quality Management 20 (2), 171-196, 2009 | 85 | 2009 |
| Análisis cultural y operativo de la orientación al mercado efectos moderadores en la relación OM-Resultados LI Álvarez González, R Santos Vijande, Mª L., Vázquez Casielles Revista Española de Investigación de Marketing ESIC 4 (1), 7-41, 2000 | 85* | 2000 |
Luis Ignacio Alvarez-GonzálezAssociate Professor of Marketing, Universidad de OviedoVerified email at uniovi.es
