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William (Bill) D. Perreault Jr
William (Bill) D. Perreault Jr
Kenan Professor of Business Emeritus, University of North Carolina - Chapel Hill
Verified email at unc.edu
Title
Cited by
Cited by
Year
Basic marketing
EJ McCarthy, SJ Shapiro, WD Perreault
Irwin-Dorsey, 1979
69191979
Buyer–seller relationships in business markets
JP Cannon, WD Perreault Jr
Journal of marketing research 36 (4), 439-460, 1999
28771999
Basic marketing: A global-managerial approach
WD Perreault, EJ McCarthy
(No Title), 2002
2225*2002
Reliability of nominal data based on qualitative judgments
WD Perreault Jr, LE Leigh
Journal of marketing research 26 (2), 135-148, 1989
22191989
Collinearity, power, and interpretation of multiple regression analysis
CH Mason, WD Perreault Jr
Journal of marketing research 28 (3), 268-280, 1991
21201991
A role stress model of the performance and satisfaction of industrial salespersons
DN Behrman, WD Perreault Jr
Journal of marketing 48 (4), 9-21, 1984
10481984
Measuring the performance of industrial salespersons
DN Behrman, WD Perreault Jr
Journal of Business Research 10 (3), 355-370, 1982
9831982
Marketing essencial: uma abordagem gerencial e global
EJ McCARTHY, WD Perreault Jr, AB Brandão
6931997
Basic marketing: A managerial approach
EJ McCarthy, WD Perreault, SJ Shapiro
Irwin, 1990
6241990
Marketing: un enfoque global
EJ McCarthy, WD Perreault
McGraw-Hill,, 2001
5222001
Organizational role conflict: Its antecedents and consequences
RH Miles, WD Perreault Jr
Organizational Behavior and Human Performance 17 (1), 19-44, 1976
4821976
Pemasaran dasar: Pendekatan manajerial global
JP Cannon, WD Perreault, EJ McCarthy
Salemba Empat. Jakarta, 2008
4332008
Making sales technology effective
GK Hunter, WD Perreault Jr
Journal of marketing 71 (1), 16-34, 2007
4272007
Basic Marketing, Richard D
EJ McCarthy, WD Perreault Jr
Irwin, Homewood, IL 181, 1964
3671964
Essentials of marketing
EJ McCarthy, WD Perreault
(No Title), 1991
3061991
Basic marketing
EJ McCarthy, SJ Shapiro, WD Perreault
Irwin-Dorsey, 1979
270*1979
Physical distribution service in industrial purchase decisions: a survey of industrial purchasing managers reveals that physical distribution service rates second only to …
WD Perreault Jr, FA Russ
Journal of marketing 40 (2), 3-10, 1976
2661976
Validation of discriminant analysis in marketing research
MR Crask, WD Perreault Jr
Journal of Marketing Research 14 (1), 60-68, 1977
2641977
Sales technology orientation, information effectiveness, and sales performance
GK Hunter, WD Perreault Jr
Journal of Personal Selling & Sales Management 26 (2), 95-113, 2006
2572006
A conceptual paradigm and approach for the study of innovators
WJ Bigoness, WD Perreault Jr
Academy of management Journal 24 (1), 68-82, 1981
2501981
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