Seuraa
Eeva-Liisa Oikarinen
Eeva-Liisa Oikarinen
Assistant professor of Marketing, University of Oulu, Docent, University of Turku
Vahvistettu sähköpostiosoite verkkotunnuksessa oulu.fi
Nimike
Viittaukset
Viittaukset
Vuosi
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
M Juntunen, E Ismagilova, EL Oikarinen
Industrial Marketing Management 89, 630-641, 2020
1212020
Micro-Enterprise's Digital Marketing Tools for Building Customer Relationships.
T Nikunen, M Saarela, EL Oikarinen, M Muhos, L Isohella
Management (18544223) 12 (2), 2017
1062017
Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering
TM Tan, MS Balaji, EL Oikarinen, S Alatalo, J Salo
Journal of Business Research 123, 126-139, 2021
892021
Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z
G Shams, MA Rehman, S Samad, EL Oikarinen
Journal of Financial Services Marketing 25, 1-13, 2020
862020
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction
M Söderlund, EL Oikarinen
European Journal of Marketing 55 (13), 94-121, 2021
682021
The happy virtual agent and its impact on the human customer in the service encounter
M Soderlund, EL Oikarinen, TM Tan
Journal of Retailing and Consumer Services 59, 102401, 2021
552021
The dark side of open innovation: Individual affective responses as hidden tolls of the paradox of openness
I Stefan, P Hurmelinna-Laukkanen, W Vanhaverbeke, EL Oikarinen
Journal of Business Research 138, 360-373, 2022
542022
Linking concepts of playfulness and well-being at work in retail sector
S Alatalo, EL Oikarinen, A Reiman, TM Tan, EL Heikka, ...
Journal of Retailing and Consumer Services 43, 226-233, 2018
502018
Joking with customers in the service encounter has a negative impact on customer satisfaction: Replication and extension
M Söderlund, EL Oikarinen
Journal of Retailing and Consumer Services 42, 55-64, 2018
382018
Preferential treatment in the service encounter
M Söderlund, V Liljander, J Gummerus, P Hellman, M Lipkin, ...
Journal of Service Management 25 (4), 512-530, 2014
382014
Perceptions of digital marketing tools in new micro-enterprises
L Isohella, EL Oikarinen, M Saarela, M Muhos, T Nikunen
MakeLearn 2017: Management Challenges in a Network Economy: Proceedings of …, 2017
322017
The effects of humour in online recruitment advertising
EL Oikarinen, M Söderlund
Australasian marketing journal 24 (3), 180-186, 2016
292016
2, 3-Butanedione monoxime (BDM) increases initial yields and improves long-term survival of isolated cardiac myocytes
T Kivistö, M Mäkiranta, EL Oikarinen, S Karhu, M Weckström, LC Sellin
The Japanese journal of physiology 45 (1), 203-210, 1995
221995
Jokes in the store and its effects on customer satisfaction
M Söderlund, EL Oikarinen, EL Heikka
The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017
182017
The hard-working virtual agent in the service encounter boosts customer satisfaction
M Söderlund, EL Oikarinen, TM Tan
The International Review of Retail, Distribution and Consumer Research 32 (4 …, 2022
152022
Categorizing humorous employer brand message in a small company’s online job ads
EL Oikarinen, S Saraniemi
Corporate Reputation Review 19, 198-218, 2016
152016
You are joking, right?—Connecting humour types to innovative behaviour and innovation output
P Hurmelinna-Laukkanen, K Atta-Owusu, EL Oikarinen
International Journal of Innovation Management 20 (08), 1640021, 2016
142016
Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
EL Oikarinen, J Sinisalo
International Journal of Internet Marketing and Advertising 11 (1), 22-43, 2017
122017
Relationships of playfulness, work engagement and innovative performance
P Hurmelinna-Laukkanen, S Alatalo, EL Oikarinen, T Vuorela, H Ahola, ...
European Conference on Innovation and Entrepreneurship, 273, 2016
82016
The boundaries of a small company’s human voice: insights into dark humour in internet recruitment advertising
EL Oikarinen
Corporate Reputation Review 26 (3), 223-241, 2023
62023
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Artikkelit 1–20