| A conceptual review on gamification as a platform for brand engagement in the marketing context NT Hewapathirana, S Caldera Sri Lanka Journal of Marketing 9 (1), 41-55, 2023 | 4 | 2023 |
| Impact of Perceived Value on Customer Adoption: Examining the Moderating Effect of Perceived Risk TowardsAlternative Fuel Vehicles HNT MJ HKDH, T Dk International Journal of Business and Management Invention 11 (9), 75-92, 2022 | 3 | 2022 |
| Social Media Strategy on E-Brand Trust: An Empirical Review A Siriwardana, NT Hewapathirana Journal of Accountancy and Finance 9 (1), 2022 | 1 | 2022 |
| Impact of Facebook Advertising on E-brand Equity: Examining the Moderating Effect of Negative Sentiments with the Special Reference to Telecommunication Industry in Sri Lanka NT Hewapathirana, DK Thilina The Open University of Sri Lanka, 2022 | 1 | 2022 |
| A Literature Review on Application of Value Co-Creation in Banking Sector: With the Adaption of Mobile Banking Initiatives PU Dabare, N Hewapathirana, AL Fernando L, A Literature Review on Application of Value Co-Creation in Banking Sector …, 2023 | | 2023 |
| A Conceptual Review on Impact of User Generated Facebook Content on Destination Choices; With Special Reference to Tourism Industry AL Fernando, PU Dabare, N Hewapathirana Nipun, A Conceptual Review on Impact of User Generated Facebook Content on …, 2023 | | 2023 |
Thilina DKSenior Lecturer, Department of Marketing Management, University of KelaniyaVerified email at kln.ac.lk
