| Islamic branding: the understanding and perception YLM Yusof, WJW Jusoh Procedia-Social and Behavioral Sciences 130, 179-185, 2014 | 106 | 2014 |
| Perceived quality association as determinant to re-patronise Shariah-compliant brand restaurants YL Mohd Yusof, WJ Wan Jusoh, S Maulan Journal of Islamic Marketing 12 (2), 302-315, 2021 | 31 | 2021 |
| Factors influencing the adoption of e-payment: an empirical study in Malaysia ISM Shafie, YLM Yusof, AN Mahmood, NIM Ishar, HZ Jamal, NHAA Kasim Advances in Business Research International Journal 4 (2), 53-62, 2020 | 10 | 2020 |
| When Contactless Service Matters: The Use of Robotic Services in the Healthcare Sector A Fikry, ISM Shafie, YLM Yusof, SF Mahamood, N Jamil IEEE Engineering Management Review, 2023 | 3 | 2023 |
| The use of humanoid robotic as assistive rehabilitation treatment for children with autism according to objectives of shariah in Islam A Fikry, S Fatahiyah, NL Jamaludin, IS Mat Shafie, ZD Abd Aziz, ... International Journal of Academic Research in Business and Social Sciences …, 2020 | 2 | 2020 |
| Investigating the Correlation Among Social Media Marketing, Electronic Word-Of-Mouth, Celebrity Endorsements, and Consumer’s Purchase Intention of Cosmetic Products Halid, N. F. M., Tajuddin, N. A. A., Abas, Z. N. M., Y.L.M Yusof Advances in Social Sciences Research Journal 11 (2.2), 41-53, 2024 | | 2024 |
| Integrated Marketing Communications YLMY Maria Gwenetha Ybanez Pusta, Intan Syafinaz Mat Shafie, Thanaseelen ... | | 2019 |
| Critical success and failure factors in SMEs-the retailing sector S Abd Rahman, R Mohd Roslin, Z Salleh, YL Mohd Yusof Social and Management Research Journal (SMRJ) 5 (2), 109-121, 2008 | | 2008 |
