| Social media's emerging importance in market research A Patino, DA Pitta, R Quinones Journal of consumer marketing 29 (3), 233-237, 2012 | 314 | 2012 |
| Social media's emerging importance in market research A Patino, DA Pitta, R Quinones Journal of consumer marketing 29 (3), 233-237, 2012 | 314 | 2012 |
| Customers' relational models as determinants of customer engagement value V D. Kaltcheva, A Patino, M V. Laric, D A. Pitta, N Imparato Journal of Product & Brand Management 23 (1), 55-61, 2014 | 94 | 2014 |
| The emergence of marketing in Millennial new ventures D Lingelbach, A Patino, DA Pitta Journal of Consumer Marketing 29 (2), 136-145, 2012 | 76 | 2012 |
| The appeal of reality television for teen and pre-teen audiences: The power of “connectedness” and psycho-demographics A Patino, VD Kaltcheva, MF Smith Journal of Advertising Research 51 (1), 288-297, 2011 | 55 | 2011 |
| The regulation of dietary supplements within the United States: flawed attempts at mending a defective consumer safety mechanism RL Quinones, RD Winsor, A Patino, P Hoffmann Journal of Consumer Affairs 47 (2), 328-357, 2013 | 30 | 2013 |
| Impact of retail environment extraordinariness on customer self-concept VD Kaltcheva, A Patino, JC Chebat Journal of Business Research 64 (6), 551-557, 2011 | 29 | 2011 |
| Adolescent motivations for reality television viewing: An exploratory study A Patino, VD Kaltcheva, MF Smith Psychology & Marketing 29 (3), 136-143, 2012 | 27 | 2012 |
| Front-of-package product labels: influences of varying nutritional food labels on parental decisions M Bui, V D. Kaltcheva, A Patino, R C. Leventhal Journal of Product & Brand Management 22 (5/6), 352-361, 2013 | 26 | 2013 |
| Impact of promotions on shopper price comparisons VD Kaltcheva, RD Winsor, A Patino, S Shapiro Journal of Business Research 66 (7), 809-815, 2013 | 26 | 2013 |
| How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences A Patino, V D. Kaltcheva, D Pitta, V Sriram, R D. Winsor Journal of consumer marketing 31 (1), 2-12, 2014 | 23 | 2014 |
| Social media influences on building brand equity DA Pitta, A Patino, L Maddox Journal of Marketing Development and Competitiveness 10 (3), 2016 | 17 | 2016 |
| Segmenting the toy industry: a study of pre‐teen Millennials A Patino, VD Kaltcheva, D Lingelbach, DA Pitta Journal of Consumer Marketing 29 (2), 156-162, 2012 | 14 | 2012 |
| Integration of an online curriculum with a real-world exercise: A step beyond traditional classroom teaching L Maddox, A Patino, VD Kaltcheva, DA Pitta Journal of Advertising Education 22 (1), 23-23, 2018 | 9 | 2018 |
| Alan P. Fiske‘s relational models framework: applications to customer‘s relationships with service marketers VD Kaltcheva, RD Winsor, A Patino Customer relations, 1-37, 2011 | 8 | 2011 |
| SEGMENTING SPORTING EVENT AUDIENCES FOR INCREASED SPONSORSHIP EFFECTIVENESS. DA PITTA, VD KALTCHEVA, AD PATINO, RC LEVENTHAL Marketing Management Journal 25 (2), 2015 | 3 | 2015 |
| " Male Body Image and the Fear Appeal". A Patino Advances in Consumer Research 32 (1), 2005 | 3 | 2005 |
| Current and Future Jesuit-Educated Managers’ Perceptions of Socially Responsible Business Practices VD Kaltcheva, AD Patino, RD Winsor, C Graham, DA Pitta, JM Phillips, ... Jesuit Higher Education: A Journal 5 (1), 2016 | 2 | 2016 |
| How Likely Are Viewers to Watch Television Commercials: A Connectedness Perspective VD Kaltcheva, A Patino, D Pitta Journal of Applied Marketing Theory 10 (1), 3, 2023 | | 2023 |
| The Obesity Epidemic: The Effect of Pre-existing Lifestyle on Attitude to the Ad, Attitude to the Brand, and Purchase Intention L Maddox, A Patino, L Katsanis, D Pitta | | 2017 |
