| Engaging Customers through Social Media to Improve Industrial Product Development: The Role of Customer Co-creation Value I Hidayanti, LE Herman, N Farida Journal of Relationship Marketing 17 (Taylor & Francis), 17-28, 2018 | 115 | 2018 |
| Electronic customer relationship management and company performance: Exploring the product innovativeness development LE Herman, S Sulhaini, N Farida Journal of Relationship Marketing 20 (1), 1-19, 2021 | 73 | 2021 |
| Pengaruh artificial intelligence dan digital marketing terhadap minat beli konsumen FM Pangkey, LM Furkan, LE Herman Jurnal Magister Manajemen Unram Vol 8 (3), 21-25, 2019 | 66 | 2019 |
| Pengembangan Model Social Media Marketing dan Keputusan Berkunjung: Sebuah Pendekatan Konseptual LE Herman, HS Athar J-IKA: Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI …, 2018 | 44 | 2018 |
| Bisnis Usaha Kecil Menengah–Akuntansi, Kewirausahaan dan Manajemen Pemasaran S Rahmawati, AR Suprapti, LEH Mulyono, SR Hidayat, AR Hakim Ekuilibria. Yogyakarta, 2016 | 26 | 2016 |
| The impact of social influence, self-efficacy, perceived enjoyment, and individual mobility on attitude toward use and intention to use mobile payment of OVO Z Alfany, A Saufi, LEH Mulyono Global Journal of Management and Business Research: E Marketing 19 (7), 1-8, 2019 | 19 | 2019 |
| Young generation and environmental friendly awareness: does it the impact of green advertising? LE Herman, IBN Udayana, N Farida Business: Theory and Practice 22 (1), 159-166, 2021 | 18 | 2021 |
| NURTURING GREEN PRODUCT INTO GLOBALIZATION: CHALLENGES AND OPPORTUNITIES OVER INDONESIAN SMES LE Herman, AI Anggareni IJABER 13, 2015 | 17 | 2015 |
| Effect of flash sale method, product knowledge and in home shopping tendency toward consumer online purchase decisions DH Aribowo, LE Herman | 15 | 2020 |
| Techno-entrepreneurial relationship marketing to ignite the SMEs marketing performance in Indonesia LE Herman, A Setiyaningrum, AT Ferdinand Calitatea 19 (167), 98-106, 2018 | 15 | 2018 |
| The impact of islamic relational bonding on visitors’ revisit intention BL Apriani, A Saufi, LEH Mulyono The International Journal of Social Sciences World (TIJOSSW) 2 (2), 6-14, 2020 | 9 | 2020 |
| Pengaruh Viral Marketing Dan Online Customer Review Menggunakan Media Tiktok Terhadap Minat Beli Produk Scarlett Whittening: The Effect of the Viral Marketing and the Online … N Amelia, DPB Sakti, LEH Mulyono Unram Management Review 2 (2), 181-191, 2022 | 8 | 2022 |
| Pengaruh kualitas produk, country of origin, dan inovasi produk terhadap minat beli viva cosmetics pada konsumen indonesia NW Astuti, J Sagir, LEH Mulyono Journal of Sharia Economy and Islamic Tourism 2 (2), 19-29, 2022 | 8 | 2022 |
| Does Product Knowledge Affect Intention To Use Islamic Banking? The Role of Corporate Image, Product Quality, and Religiosity M Yasin, LEH Surati Journal of Southwest Jiaotong University 56 (2), 2021 | 8 | 2021 |
| Pariwisata halal: Perlukah rekonseptualisasi A Saufi, LEH Mulyono, BL Apriani Jurnal Magister Manajemen Unram Vol 9 (3), 2020 | 8 | 2020 |
| The effect of market orientation and product innovation to increase marketing performance moderated by creativity D Utami, LEH Mulyono, LM Furkan International Journal of Social Science Research and Review 5 (2), 20-36, 2022 | 6 | 2022 |
| Pengaruh Acara Pariwisata Olahraga, Citra Destinasi Halal, Dan Nilai Yang Dirasakan Terhadap Niat Berperilaku Wisatawan Untuk Berkunjung Kembali, Merekomendasikan Kepada Orang … BN Nirwana, LEHM Sulhaini Jurnal Magister Manajemen Unram Vol 9 (4a), 2020 | 6 | 2020 |
| Green Marketing: Fostering The Customers’ Willingness to Buy Green Product in Indonesia LE Herman Terengganu International Management and Business Journal (Timbej) 4 (1), 2014 | 6 | 2014 |
| Effect of Service Innovation on Consumer Satisfaction with Quality of Service and Perceived Value as Intervening Variables RT Pribadi, A Saufi, LE Herman International Journal of Social Science Research and Review 5 (3), 199-211, 2022 | 5 | 2022 |
| Effect of customer orientation and competitor orientation on new product development of woven products: The role of innovation possibilities J Jamilah, DPB Sakti, LE Herman International Journal of Multicultural and Multireligious Understanding 7 (7 …, 2020 | 5 | 2020 |
Handry Sudiartha AtharUniversitas MataramVerified email at unram.ac.id
