| What is a luxury brand? A new definition and review of the literature E Ko, JP Costello, CR Taylor Journal of Business Research 99, 405-413, 2019 | 718 | 2019 |
| The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction SJ Moon, JP Costello, DM Koo International Journal of Advertising 36 (2), 246-271, 2017 | 152 | 2017 |
| Providers versus platforms: Marketing communications in the sharing economy JP Costello, RW Reczek Journal of Marketing 84 (6), 22-38, 2020 | 86 | 2020 |
| What do we know about fashion advertising? A review of the literature and suggested research directions CR Taylor, JP Costello Journal of Global Fashion Marketing 8 (1), 1-20, 2017 | 46 | 2017 |
| Consumer response to disclosures in digitally retouched advertisements NA Schirmer, M Schwaiger, CR Taylor, JP Costello Journal of Public Policy & Marketing 37 (1), 131-141, 2018 | 27 | 2018 |
| Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving JP Costello, SA Malkoc Journal of Consumer Research, 2022 | 18 | 2022 |
| Get your science out of here: When does invoking science in the marketing of consumer products backfire? A Philipp-Muller, JP Costello, RW Reczek Journal of Consumer Research 49 (5), 721-740, 2023 | 8 | 2023 |
| What is a luxury brand E Ko, JP Costello, CR Taylor A new definition and, 2017 | 8 | 2017 |
| Corporate social responsibility and the portrayal of minority groups in advertising CR Taylor, JP Costello Handbook of Integrated CSR Communication, 361-375, 2017 | 6 | 2017 |
| “choozing” the best spelling: Consumer response to unconventionally spelled brand names JP Costello, J Walker, RW Reczek Journal of Marketing 87 (6), 889-905, 2023 | 3 | 2023 |
| The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity JP Costello, AM Garvey, F Germann, JEB Wilkie Journal of Marketing Research 61 (1), 110-127, 2024 | 1 | 2024 |
| International Digital Advertising CR Taylor, JP Costello Digital Advertising: Theory and Research 345, 2017 | 1 | 2017 |
| When Brands Get Disemvoweled: Challenging the Conventional Wisdom behind Unconventional Brand Names J Costello Advances in Consumer Research 49, 2021 | | 2021 |
| Rivalry Promotions Increase Consumer Risk Tolerance in the Marketplace JP Costello The Ohio State University, 2021 | | 2021 |
| 2G When Brands Repost User-Generated Content Do Consumers Feel Threatened? J P Costello, D M Zane, R Walker Reczek ACR North American Advances, 2019 | | 2019 |
| Risk and the Rivalry Mindset: Promotions Involving Group Rivalries Increase Risky Consumption Behaviors JP Costello, J Walker Reczek, R Smith Advances in Consumer Research 47, 2019 | | 2019 |
| Differences in Spending Time and Money: the Case of Charitable Giving J Costello, S A Malkoc ACR European Advances, 2018 | | 2018 |
| My Money Is Yours, But My Time Is Still Mine: Inseparability of Consumption From the Self Increases Control and Giving J P Costello, S A Malkoc ACR North American Advances, 2018 | | 2018 |
| International Digital Advertising: Lessons from Around the World CR Taylor, JP Costello Digital Advertising, 345-361, 2017 | | 2017 |
| 11-U: Doing Good By Buying From a Peer: When and Why Consumers Prefer Peer Economy Options J Costello, R Walker Reczek ACR North American Advances, 2017 | | 2017 |
