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Abubakar Mukhtar Yakasai, PhD
Abubakar Mukhtar Yakasai, PhD
Lecturer of Marketing, E-Business, and Consumer Behaviour, Yusuf Maitama Sule University Kano
Verified email at nwu.edu.ng - Homepage
Title
Cited by
Cited by
Year
Testing the theory of planned behavior in determining intention to use digital coupon among university students
AM Yakasai, WJW Jusoh
Procedia Economics and Finance 31, 186-193, 2015
912015
The impact of big five personality traits on salespeople’s performance: Exploring the moderating role of culture
AM Yakasai, MT Jan
Arabian Journal of Business and Management Review (Kuwait Chapter) 4 (5), 11-26, 2015
532015
The relevance of E-Commerce in Nigeria
AM Yakasai
Northwest Business and Entrepreneurship Development Review, 103-135, 2017
52017
Modelling Nigerian public universities performance through total quality management
MS Aliyua, MS Abubakarb, AM Yakasaic, A Garbad
Journal Of Applied Structural Equation Modeling 2 (1), 59-73, 2018
42018
Integrated Model of Actual Online Shopping Use Behaviour: A Proposed Framework
AM Yakasai, MN Almunawar, A Anshari
Handbook of Research on Disruptive Innovation and Digital Transformation in …, 2021
32021
Total Quality Management as Predictor of Nigerian Public University Performance: Data Screening and Preliminary Analysis
MS Aliyu, MS Abubakar, AM Yakasai
Journal of Educational Policy and Entrepreneurial Research (JEPER) 3 (7 …, 2016
32016
Framework for Assessing Online Shopping Use Under the Digital Transformation of the Economy in a Post-Pandemic Era
AM Yakasai, MN Almunawar, M Anshari
Handbook of Research on Green, Circular, and Digital Economies as Tools for …, 2022
2022
Applicability of Theory of Planned Behaviour in Predicting Intention to Use Digital Coupons: Some Evidence from Students of IIUM
AM Yakasai
Kulliyyah of Economics and Management Sciences, International Islamic …, 2014
2014
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