| What they can do versus how much they care: Assessing corporate communication strategies on Fortune 500 web sites S Kim, S Rader Journal of Communication Management 14 (1), 59-80, 2010 | 169 | 2010 |
| Consumption experience: An expanded view CD Lanier Jr, CS Rader Marketing Theory 15 (4), 487-508, 2015 | 96 | 2015 |
| Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy1 CD Lanier Jr, CS Rader, AR Fowler III Journal of Marketing Management 29 (1-2), 26-47, 2013 | 55 | 2013 |
| The “digital divide” for rural small businesses W Richmond, S Rader, C Lanier Journal of research in marketing and entrepreneurship 19 (2), 94-104, 2017 | 41 | 2017 |
| CyberRx: Emerging social media marketing strategy for pharmaceuticals CS Rader, Z Subhan, CD Lanier, R Brooksbank, S Yankah, K Spears International Journal of Pharmaceutical and Healthcare Marketing 8 (2), 193-225, 2014 | 36 | 2014 |
| Strategic marketing in times of recession versus growth: New Zealand manufacturers R Brooksbank, Z Subhan, R Garland, S Rader Asia Pacific Journal of Marketing and Logistics 27 (4), 600-627, 2015 | 25 | 2015 |
| Deconstructing symbolic consumption: exploring the anti-synthetic space between meaning and meaninglessness CD Lanier Jr, CS Rader Consumption Markets & Culture 20 (3), 215-244, 2017 | 21 | 2017 |
| The irrepressible and uncontrollable urge: sex, experience, and consumption CD Lanier Jr, CS Rader Consumption Markets & Culture 22 (1), 17-43, 2019 | 10 | 2019 |
| Ambiguity and fandom: The (meaningless) consumption and production of popular culture CD Lanier Jr, CS Rader, AR Fowler Consumer Culture Theory 17, 275-293, 2015 | 10 | 2015 |
| Technology and distance education entrepreneurship programs: an eight-point framework for best practice RJ Lahm Jr, CS Rader Journal of Entrepreneurship Education 17 (2), 101, 2014 | 10 | 2014 |
| Toward a theory of consumer interaction with mobile technology devices CS Rader Doctoral dissertations, 104, 2009 | 8 | 2009 |
| Running an effective induction programme for new sales recruits: lessons from the financial services industry Z Subhan, R Brooksbank, S Rader, D Steel, K Mackey Journal of Selling 14 (1), 20-33, 2014 | 6 | 2014 |
| Toward a theory of adoption of mobile technology devices: An ecological shift in life-worlds S Rader, R Brooksbank, Z Subhan, C Lanier, D Flint, N Vorontsova Academy of Marketing Studies Journal 20 (3), 38, 2016 | 5 | 2016 |
| ‘What are you Looking at, Ya Hockey Puck?!': Anthropomorphizing brand relationships in the Toy Story trilogy CD Lanier, AR Fowler, CS Rader Brand Mascots, 35-54, 2014 | 5 | 2014 |
| Synthesizers: an exploration into the iconicity of marketplace icons CD Lanier Jr, CS Rader Consumption Markets & Culture 24 (6), 596-610, 2021 | 4 | 2021 |
| Tone quest: exploring the (ir) resolvable paradoxes and infinite (im) possibilities of “epic tone” in (rock ‘n’roll) musical consumption constellations CD Lanier Jr, CS Rader Consumption Markets & Culture 21 (3), 255-274, 2018 | 3 | 2018 |
| Adoption of strategic marketing practices among Indian manufacturers Z Subhan, R Brooksbank, R Garland, S Rader Academy of Marketing Studies Journal 19 (1), 46, 2015 | 3 | 2015 |
| Digital Fandom (Revisited): Exploring the Role of the Hypermediated Fan as Trickster CD Lanier, CS Rader, AR Fowler The Routledge Handbook of Digital Consumption, 384-398, 2022 | 2 | 2022 |
| UPWARDLY MOBILE WITH NO PLACE TO GO: A CROSS-CULTURAL INVESTIGATION INTO CONSUMERS'CONSTRAINED CONSUMPTION EXPERIENCES S Rader, C Lanier Jr, Z Subhan, DJ Flint, R Brooksbank Academy of Marketing Studies Journal 19 (1), 225, 2015 | 2 | 2015 |
| Immigrant entrepreneur: Challenges and achievements using bootstrapping methods RJ Lahm Jr, CS Rader Proceeding of the Institute for Global Business Research International …, 2019 | 1 | 2019 |
Clinton D LanierUniversity of St ThomasVerified email at stthomas.edu
