Analyzing media types and content orientations in Facebook for global brands DH Kim, L Spiller, M Hettche Journal of Research in Interactive Marketing 9 (1), 4-30, 2015 | 267 | 2015 |
Integrating metrics across the marketing curriculum: The digital and social media opportunity L Spiller, T Tuten Journal of marketing education 37 (2), 114-126, 2015 | 89 | 2015 |
Physicians' perceptions and uses of commercial drug information sources: An examination of pharmaceutical marketing to physicians LD Spiller, WW Wymer Jr Health marketing quarterly 19 (1), 91-106, 2001 | 57 | 2001 |
Contemporary direct marketing L Spiller, M Baier (No Title), 2005 | 53 | 2005 |
Revisiting the conceptual definition of direct marketing: Perspectives from practitioners and scholars. C Scovotti, LD Spiller Marketing Management Journal 16 (2), 2006 | 52 | 2006 |
Branding the candidate: Marketing strategies to win your vote LD Spiller, J Bergner Bloomsbury Publishing USA, 2011 | 49 | 2011 |
Curriculum currency: Integrating direct and interactive marketing content in introductory marketing courses LD Spiller, C Scovotti Journal of Marketing Education 30 (1), 66-81, 2008 | 44 | 2008 |
Social media and its role in direct and interactive IMC: Implications for practitioners and educators. L Spiller, T Tuten, M Carpenter International Journal of Integrated Marketing Communications 3 (1), 2011 | 43 | 2011 |
Assessing the pedagogical value of branded digital marketing certification programs L Spiller, T Tuten Journal of Marketing Education 41 (2), 77-90, 2019 | 42 | 2019 |
Contemporary direct & interactive marketing L Spiller, M Baier (No Title), 2010 | 37 | 2010 |
Sales education in the United States: Perspectives on curriculum and teaching practices LD Spiller, DH Kim, T Aitken Journal of Marketing Education 42 (3), 217-232, 2020 | 29 | 2020 |
Story-selling: Creating and sharing authentic stories that persuade. LD Spiller Journal for Advancement of Marketing Education 26, 2018 | 25 | 2018 |
Incorporating third-party online certifications into a marketing course: The effect of learning style on student responses DH Kim, M Hettche, L Spiller Marketing Education Review 29 (3), 193-206, 2019 | 21 | 2019 |
Physicians' responses to marketing strategies of pharmaceutical companies LD Spiller, WW Wymer Journal of Pharmaceutical Marketing & Management 15 (1), 15-30, 2002 | 20 | 2002 |
Senior citizen discount programs: which seniors to target and why LD Spiller, RA Hamilton Journal of Consumer Marketing 10 (1), 42-51, 1993 | 20 | 1993 |
Cross-border student collaborations: Opportunities for videoconferencing C Scovotti, LD Spiller Marketing Education Review 21 (1), 57-62, 2011 | 19 | 2011 |
Direct, digital & data-driven marketing L Spiller Sage, 2020 | 18 | 2020 |
Database political marketing in campaigning and government L Spiller, J Bergner Political marketing in the United States, 44-60, 2014 | 13 | 2014 |
50 ways to enhance student career success in and out of advertising and marketing classrooms LD Spiller, DW Marold, H Markovitz, D Sandler Journal of Advertising Education 15 (1), 65-72, 2011 | 11 | 2011 |
The use of international direct marketing by small businesses in Canada, Mexico, and the United States. A comparative analysis LD Spiller, AJ Campbell Journal of Direct Marketing 8 (1), 7-16, 1994 | 11 | 1994 |