| The differential effects of celebrity and expert endorsements on consumer risk perceptions. The role of consumer knowledge, perceived congruency, and product technology orientation D Biswas, A Biswas, N Das Journal of advertising 35 (2), 17-31, 2006 | 725 | 2006 |
| The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web? D Biswas, A Biswas Journal of interactive marketing 18 (3), 30-45, 2004 | 468 | 2004 |
| Sounds like a healthy retail atmospheric strategy: effects of ambient music and background noise on food sales D Biswas, K Lund, C Szocs Journal of the Academy of Marketing Science 47, 37-55, 2019 | 230 | 2019 |
| Economics of information in the web economy: towards a new theory? D Biswas Journal of Business Research 57 (7), 724-733, 2004 | 223 | 2004 |
| Retailer pricing and competitive effects P Kopalle, D Biswas, PK Chintagunta, J Fan, K Pauwels, BT Ratchford, ... Journal of Retailing 85 (1), 56-70, 2009 | 217 | 2009 |
| Shining light on atmospherics: how ambient light influences food choices D Biswas, C Szocs, R Chacko, B Wansink Journal of Marketing Research 54 (1), 111-123, 2017 | 207 | 2017 |
| Making choices while smelling, tasting, and listening: the role of sensory (Dis) similarity when sequentially sampling products D Biswas, LI Labrecque, DR Lehmann, E Markos Journal of Marketing 78 (1), 112-126, 2014 | 182 | 2014 |
| Healthy-left, unhealthy-right: Can displaying healthy items to the left (versus right) of unhealthy items nudge healthier choices? M Romero, D Biswas Journal of Consumer Research 43 (1), 103-112, 2016 | 176 | 2016 |
| The smell of healthy choices: Cross-modal sensory compensation effects of ambient scent on food purchases D Biswas, C Szocs Journal of Marketing Research 56 (1), 123-141, 2019 | 170 | 2019 |
| Psychometric properties of shortened versions of the Automatic Thoughts Questionnaire RG Netemeyer, DA Williamson, S Burton, D Biswas, S Jindal, S Landreth, ... Educational and Psychological Measurement 62 (1), 111-129, 2002 | 122 | 2002 |
| How the order of sampled experiential products affects choice D Biswas, D Grewal, A Roggeveen Journal of Marketing Research 47 (3), 508-519, 2010 | 105 | 2010 |
| Consumer choices under product option framing: loss aversion principles or sensitivity to price differentials? D Biswas, SL Grau Psychology & Marketing 25 (5), 399-415, 2008 | 94 | 2008 |
| Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation D Biswas, C Szocs, A Krishna, D Lehmann Journal of Consumer Research 3, 184-197, 2014 | 91 | 2014 |
| Hey big spender! A golden (color) atmospheric effect on tipping behavior NY Lee, SM Noble, D Biswas Journal of the Academy of Marketing Science 46 (2), 317-337, 2018 | 88 | 2018 |
| Sensory aspects of retailing: Theoretical and practical implications D Biswas Journal of Retailing 95 (4), 111-115, 2019 | 87 | 2019 |
| Extending the boundaries of sensory marketing and examining the sixth sensory system: Effects of vestibular sensations for sitting versus standing postures on food taste perception D Biswas, C Szocs, A Abell Journal of Consumer Research 46 (4), 708-724, 2019 | 64 | 2019 |
| The effects of option framing on consumer choices: Making decisions in rational versus experiential processing modes D Biswas Journal of Consumer Behaviour: An International Research Review 8 (5), 284-299, 2009 | 59 | 2009 |
| Designed to s (m) ell: When scented advertising induces proximity and enhances appeal R Ruzeviciute, B Kamleitner, D Biswas Journal of Marketing Research 57 (2), 315-331, 2020 | 41 | 2020 |
| The effects of product digitalization and price dispersion on search intentions in offline versus online settings: The mediating effects of perceived risks D Biswas, B Burman Journal of Product & Brand Management 18 (7), 477-486, 2009 | 40 | 2009 |
| Short-and long-term effects of nonconsciously processed ambient scents in a servicescape: Findings from two field experiments A Girard, M Lichters, M Sarstedt, D Biswas Journal of Service Research 22 (4), 440-455, 2019 | 39 | 2019 |
