| When companies don't make the ad: A multimethod inquiry into the differential effectiveness of consumer-generated advertising B Lawrence, S Fournier, F Brunel Journal of Advertising 42 (4), 292-307, 2013 | 201 | 2013 |
| The role of social media and brand equity during a product recall crisis: A shareholder value perspective L Hsu, B Lawrence International journal of research in Marketing 33 (1), 59-77, 2016 | 180 | 2016 |
| An agency perspective on service triads: Linking operational and financial performance JJ Zhang, B Lawrence, CK Anderson Journal of Operations Management 35, 56-66, 2015 | 114 | 2015 |
| Identity in franchise systems: The role of franchisee associations B Lawrence, PJ Kaufmann Journal of Retailing 87 (3), 285-305, 2011 | 79 | 2011 |
| The influence of online reputation and product heterogeneity on service firm financial performance CK Anderson, B Lawrence Service Science 6 (4), 217-228, 2014 | 45 | 2014 |
| A life-cycle perspective of professionalism in services B Lawrence, JJ Zhang, J Heineke Journal of Operations Management 42, 25-38, 2016 | 41 | 2016 |
| The warm glow of restaurant checkout charity M Giebelhausen, B Lawrence, HEH Chun, L Hsu Cornell Hospitality Quarterly 58 (4), 329-341, 2017 | 40 | 2017 |
| Influence of organizational form and customer type on online customer satisfaction ratings B Lawrence, R Perrigot Journal of Small Business Management 53, 58-74, 2015 | 38 | 2015 |
| Is Seeing Believing? Consumer Responses to Opacity of Product Packaging. S Chandran, RK Batra, B Lawrence Advances in consumer research 36, 2009 | 32 | 2009 |
| Franchisee associations: Strategic focus or response to franchisor opportunism B Lawrence, PJ Kaufmann Journal of Marketing Channels 17 (2), 137-155, 2010 | 22 | 2010 |
| Doing good while behaving badly: Checkout charity process mechanisms M Giebelhausen, B Lawrence, HEH Chun Journal of Business Ethics 172, 133-149, 2021 | 18 | 2021 |
| Channel members' relationships with the brands they sell and the organizations that own them B Lawrence, PJ Kaufmann Industrial Marketing Management 83, 148-161, 2019 | 16 | 2019 |
| Supersize me? Franchisee size and voluntary compliance with corporate brand‐building initiatives B Massimino, B Lawrence Journal of Operations Management 65 (7), 659-684, 2019 | 14 | 2019 |
| Regional contrasts in consumers’ attitudes and behavior following the BP oil spill AM Susskind, MA Bonn, BC Lawrence, HL Furr Cornell Hospitality Quarterly 57 (1), 66-81, 2016 | 10 | 2016 |
| Is what you see what you get? Consumer responses to product packaging transparency R Batra, B Lawrence, S Chandran ACR North American Advances, 2010 | 9 | 2010 |
| Consuming the consumer-generated ad F Brunel, S Fournier, B Lawrence ACR North American Advances, 2008 | 9 | 2008 |
| The moderating role of hotel type on advertising expenditure returns in franchised chains L Hsu, JJ Zhang, B Lawrence Journal of Advertising 49 (5), 575-591, 2020 | 8 | 2020 |
| Return on investments in hotel franchising: understanding moderating effects of franchisee dependence B Lawrence, JJ Zhang, L Hsu, S Zheng Production and Operations Management 30 (8), 2420-2440, 2021 | 7 | 2021 |
| Expanding the conceptual domain of governance in franchising M Ludvigsson-Wallette, B Lawrence Industrial Marketing Management 90, 314-323, 2020 | 7 | 2020 |
| Stakeholder Marketing: Beyond the 4P’s and the Customer B Lawrence, CB Bhattacharya Marketing Science Institute Special Report, 09-200, 2009 | 5 | 2009 |
