| Tourism planning and tourismphobia: An analysis of the strategic tourism plan of Barcelona 2010–2015 M Martins Journal of Tourism, Heritage & Services Marketing (JTHSM) 4 (1), 3-7, 2018 | 127 | 2018 |
| The tourist imagery, the destination image and the brand image M Martins Journal of Tourism and Hospitality Management 3 (2), 1-14, 2015 | 111 | 2015 |
| Gastronomic tourism and the creative economy M Martins Journal of Tourism, Heritage & Services Marketing 2 (2), 33-37, 2016 | 67 | 2016 |
| The impact of touristification in city neighbourhoods–The case of Lisbon M Martins The Overtourism Debate: NIMBY, Nuisance, Commodification, 137-150, 2020 | 7 | 2020 |
| Transformational marketing and transformational travel M Martins, L Santos Journal of Tourism Futures 8 (3), 397-401, 2022 | 6 | 2022 |
| Transformational Education for Sustainable Tourism in Middle-Schools M Martins, R Guerra Children in Sustainable and Responsible Tourism, 129-142, 2022 | 2 | 2022 |
| The Exploration of the Metaverse by Destination Management Organisations Towards Sustainability M Martins, RJC Guerra, L Santos, L Lopes Impact of Industry 4.0 on Sustainable Tourism, 105-117, 2023 | | 2023 |
| Marketing Sustainable Events for Children M Martins, RJC Guerra, L Santos, L Lopes Events Management for the Infant and Youth Market, 39-51, 2023 | | 2023 |
| Food tourism and storytelling-a conceptual framework M Martins, R Guerra, L Santos, L Lopes Diversity and Sustainability Opportunities and Threats (DSOTT), 180-180, 2023 | | 2023 |
| Rethinking Tourism Planning and Development in a Post COVID-19 World M Martins, R Guerra, L Santos Reviving tourism, in the post-pandemic era, 144, 0 | | |
