| The effects of food color on perceived flavor LL Garber Jr, EM Hyatt, RG Starr Jr Journal of Marketing Theory and Practice 8 (4), 59-72, 2000 | 335 | 2000 |
| The role of package color in consumer purchase consideration and choice LL Garber, RR Burke, JM Jones Marketing Science Institute, 2000 | 256 | 2000 |
| Measuring consumer response to food products LL Garber Jr, EM Hyatt, RG Starr Jr Food Quality and Preference 14 (1), 3-15, 2003 | 211 | 2003 |
| The Package Appearance in Choice. LL Garber Jr Advances in Consumer Research 22 (1), 1995 | 154 | 1995 |
| Color as a tool for visual persuasion LL Garber, EM Hyatt Persuasive imagery, 313-336, 2003 | 112 | 2003 |
| A method for the selection of appropriate business-to-business integrated marketing communications mixes LL Garber Jr, MJ Dotson Journal of marketing communications 8 (1), 1-17, 2002 | 101 | 2002 |
| Placing food color experimentation into a valid consumer context LL Garber Jr, EM Hyatt, RG Starr Jr Journal of food products Marketing 7 (3), 3-24, 2001 | 79 | 2001 |
| The effect of package shape on apparent volume: an exploratory study with implications for package design LL Garber, EM Hyatt, ÜÖ Boya Journal of marketing theory and practice 17 (3), 215-234, 2009 | 54 | 2009 |
| The mediating effects of the appearance of nondurable consumer goods and their packaging on consumer behavior LL Garber Jr, EM Hyatt, ÜÖ Boya Product experience, 581-602, 2008 | 52 | 2008 |
| Gender differences in learning preferences among participants of serious business games LL Garber, EM Hyatt, ÜÖ Boya The International Journal of Management Education 15 (2), 11-29, 2017 | 47 | 2017 |
| The role of package appearance in consumer purchase consideration and choice LL Garber Jr, RR Burke, JM Jones Boston: Marketing Science Institute Working Paper Series, 2000 | 41 | 2000 |
| Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials L Nafees, EM Hyatt, LL Garber Jr, N Das, ÜÖ Boya Food Quality and Preference 96, 104375, 2022 | 36 | 2022 |
| Does visual package clutter obscure the communicabilty of food package shape? LL Garber Jr, EM Hyatt, ÜÖ Boya Journal of Food Products Marketing 14 (4), 21-32, 2008 | 36 | 2008 |
| Consumer based strategic planning in the nonprofit sector: The empirical assessment of a symphony audience LL Garber Jr, JG Muscarella, PN Bloom, JL Spiker Journal of Nonprofit & Public Sector Marketing 8 (1), 55-86, 2000 | 31 | 2000 |
| The effects of food color on perceived flavor: a factorial investigation in India LL Garber Jr, EM Hyatt, L Nafees Journal of Food Products Marketing 22 (8), 930-948, 2016 | 30 | 2016 |
| The association between learning and learning style in instructional marketing games LL Garber, EM Hyatt, ÜÖ Boya, B Ausherman Marketing Education Review 22 (2), 167-184, 2012 | 27 | 2012 |
| Extensions: An Experimental Study SG Iyer, B Banerjee, LL Garber International Journal of Management 28 (3 Part 2), 809, 2011 | 20 | 2011 |
| The use of promotional tools in the motor carrier industry: an exploratory study MD MacLeod, LL Garber, MJ Dotson, TM Chambers Transportation Journal 38 (3), 42-56, 1999 | 15 | 1999 |
| The effects of analogous food color on perceived flavor: A factorial investigation LL Garber Jr, EM Hyatt, L Nafees Journal of Food Products Marketing 22 (4), 486-500, 2016 | 14 | 2016 |
| The collaborative roles of the designer, the marketer, and the consumer in determining what is good design LL Garber Jr, EM Hyatt, ÜÖ Boya Advertising & Society Review 10 (1), 2009 | 12 | 2009 |
